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BMP6008 Integrated Digital Marketing Strategy

Assessment Brief:

Based on Dark Woods Coffee case study, you are commissioned to prepare an executive report to Dark Woods Coffee directors to address the following issue in consideration of the relevant literature and industry examples

Analyse Dark Woods Coffee’s macro and micro market environment and its potential market segments. Explain how you plan to target each segment through your digital marketing communications mediums. You should outline and critically evaluate your chosen digital marketing communications mediums. At the end of your report provide a brief of the main skills that you have developed during delivering. . .

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