Processed food is mainly considered unprocessed foods. Processed food are foods that are either packaged or boxed and contain artificial colors, flavors or any other chemical substance that keeps it fresh in their containers and they may include shelf life, which means that they are kept on shelves for days or even months and still stay fresh. There are many reasons and side effects of processed food and why they exist.
What are the main methods of processed food and why does is exist?
Processed foods are anything that are bagged, boxed, jarred or canned and has a list label that has the ingredients. Processed food is more convenient, it’s so easy to bake, cook and very fast to use and eat. Thus, the main methods of processed food are also freezing, refrigerating, and aseptic processing (foods that are sterilized or packaged into containers). People eat processed food too, because it makes it easier to make food, more available, safer, and has more nutrients. Processed foods have the advantage of saving time and this makes them tempt to people who have a busy lifestyle and for those who don’t particularly like to cook. Most processed foods come with a very low-price tag that makes people buy more from it and eat more (The Many Risks of Processed Foods, 2019).However, we have to look at the bad hidden costs that it has and how it effects our health badly. Hence, 90% of the money spent on food is used to buy processed food, mostly everyone spends less on organic food rather than processed food, because processed food is cheaper and easier to cook and comes in a bigger quantity than organic foods. I do not blame people who buy processed food, because its tastier and fast to eat and all organic foods are expensive and are double the price of any processed food. The capacity of processed food isn’t a medical issue, but the reactions handled from processed food are deceptive.
What is the difference between Ultra Processed food and Processed food?
However, there is a difference between Minimally Processed foods and Heavily processed food. (Eating Processed Foods Can Cause Many Digestive Problems, Brown, K. June 24, 2019).Minimally processed foods are food that does not change the product at all. Minimally processed food is defined as ‘unprocessed food’. However, heavily processed foods are the changes of regular food to Ultra-processed food which are called ‘Tertiary processing’ (food that are ready and fast, and easier to eat. I also learned about the health risks of heavily processed food and how it increases the risk of cancer, lacking nutritional value, depression, anxiety, and that it is full of artificial ingredients and bad for our health. What we actually eat has a humungous impact on our health and in a very bad way, and ultra- processed foods like sweets, candy, pizza, soft drinks, and chips don’t contain a sufficient amount of beneficial nutrients. The more ultra-processed foods we eat, the poorer the overall nutritional quality of our diet and health. However, not every food that comes in a box is ultra-processed. Grown-ups whose diet include progressively heavily processed foods like, burgers, ice cream, junk food mainly leads to risks like cardiovascular disease and more often their lives are shorter, because it kills and breaks down your body very fast.
What does Shelf life (prolong) food mean and why it exists?
Thus, Processed food exists, as a result of many reasons that embrace shelf life(prolong) which they place it in an appealing means that grabs your attention that causes you to get additional in a humongous way and doesn’t coast plenty. Processed foods area unit sometimes is less vulnerable to early spoilage than recent foods and area unit higher fitted to long distance transportation from the supply to the buyer, after they were 1st introduced, some processed foods helped to alleviate food shortages and improved the general nutrition of populations because it created several new foods offered to the plenty. As we know, every type of food merchandise remains for a special length of your time and there are a unit variety of things which will have an effect on the time period of an exact food. (Hidden Dangers of Processed and Package Foods What to Eat Instead, 2007).Not purely will the time period of your food rely upon the means during which it’s been hold on reception and also the means it’s been handled, treated and held on before incoming at supermarkets and this additionally plays a task in how long your food can remain.
How to stop eating Processed food and have a healthy lifestyle?
However, reducing processed food could be a bit hard if your used to it, therefore by time you need to continuously scan the labels, begin slowly to make yourself get used to the routine and food in order to protect yourself and your body and have a healthy lifestyle. (Hidden Dangers of Processed and Package Foods What to Eat Instead, 2007). However, in my opinion it’s much better if you cook your meals at home, to know what you are eating and if it is harmful or healthy for you.
In conclusion, processed foods are very bad and have a humungous negative influence on your health and may lead to many diseases and sickness. However, people do not realize what they are eating is bad for them, but because it tastes delicious and fast to cook and eat, so people should start stopping processed food and go to organic and healthy food in order to have a better health without any diseases and sickness.
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Elephants are important to Ecosystem but there are many threats associated with them and we should start taking measures to protect them.
As we are aware that all species play a vital role in our ecosystem same is the case with elephants. They are the most intelligent species with a very strong emotional consciousness. They are also the keystone to maintain the biodiversity of the ecosystem.
It is belied the huge animal provides water for various other species, during the dry season they use their trunk to dig for water and this not only helps the elephants to survive in dry seasons but the water source is also used by other spices as well.
The animal is feared due to its huge size but this species has its own way to contribute towards the environment. Its major role is not mass destruction but their action eventually leads to some benefits as well. Likewise when they eat they create huge gaps in the vegetation which people might think is the destruction of plantation but these processes allow new plants to grow. These gaps also create pathway for small animals. They also help in seed dispersion helping other species to grow.
As the animal feed on fruits and vegetables, so where it leaves its dung that is full of seeds it helps in seed dispersion. Later the seeds are sown and grown into new grasses, bushes, and trees.
Owning an elephant?
This huge animal can also be used for business purposes like tourism etc. In some places, they are used for safaris. Some people use them to lift heavy logs. In India where people worship these animals, the elephant owners take a huge amount of money from worshipers just to touch the huge beast. Though the animal is really huge it is really cool-headed and it will not harm you until it senses danger around. In the southern part of India, they are the source of amusement as these animals are used for transportation. People who visit these parts enjoy animal safaris. Not only has this elephant also been an attraction of various circuses.
Impact of their existence
As already discussed earlier this animal has also been an essential element of our ecosystem. They have played a very vital role in the environment’s balance. History has been quite evident of the fact that these animals have played a very vital role in construction work whether it was carrying the heavy logs and stones or changing the route of rivers. We have also learned that these animals have also been the part of wars in ancient history. This beast is also hunted for its ivory tusk which has led to decrease in population of this animal.
They are known as largest subspaces of elephants and they are easy to distinguish as this beast has very large ears which radiate excessive heat and their front legs are comparatively larger than their hind legs. They are found in Africa. In Savanna, these species are further grouped in which there are 10 females and their cub the males associated with the group only during the mating timing. Sometimes in order to form a clam, the members of other group or herd mingle with other groups or herds. As the Savanna’s are grassland these animals are found gazing the grass but they also feed on wide variety of plants and fruits. They feed more on grass during the rainy season than during the dry season. (T.R Mc Clanahan, 1996)
Threats for them
Though the animal is facing many threats the biggest threat is the human race. Due to the increasing population, most of the forest area or green lands are being converted into widely populated areas thus leading to deforestation and pollution which means encroaching their habitat and disturbing their lifestyle. There is a huge conflict between the humans and elephants as the human has encroached their grassland these beast move into the populated area or they sometimes enter the fields and destroy the crops due to which sometimes they get shot for raiding crops.
Sometimes these animals are hunted for their ivory tusk. Though the elephant tusk selling is prohibited it has a huge value in the black market and that is the most frequent hunting of these animals.
Not only this they are also hunted for their meat. It is quite evident that the threat is not just to this huge beast but human population is becoming a threat to every species. We are disturbing the balance of the ecosystem. (K.N. Ninan, 2007)
National park and Reserves
Though the national park and reserves are there to protect these wild animals the space is not enough and is too isolated for these wild beasts. These are the reason why these animals wander in the populated area and destroy the vegetative land.
African government has taken strong steps to protect the species due to rising significance of the tourist trade to their economies. Every year Kenya alone receives 50 million dollars from tourism alone. (Kasnoff, 1996)
Prohibition of Trade
The decline of the species has been a big concern and due to this, there was a complete ban on ivory in 1990. All trade of elephant species was prohibited, some countries have built up strong laws to stop poachers but still in some parts illegal trade is still done. (T.R Mc Clanahan, 1996)
The only threat to these wild species is the human population. We humans have grown so greedy that we are ready to scarify the entire species in order to fulfill our greed, unnecessary needs and demands. Though the elephants are huge they are very emotional and friendly animals. As they are already aware of their huge size they are very gentle towards their surroundings. Whenever we think of an elephant we image a huge animal that moves slowly and is cool and calm most of the time.
It is believed the elephants were tamed in the Indus valley around 4000BC. They play a very important role in both Hindu and Buddhist religion. In Hindus lord Ganesha has an elephant head, he is believed to remove all the obstructions from your life. In Buddhism lord has spoken a lot about the elephants in his teachings.
K.N. Ninan, S. (2007). The econony of biodiversity Conservation. earthscan in the UK and USA.
T.R Mc Clanahan, T. Y. (1996). East African Ecosystem and their conservation. Oxford university press.
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Woolworths is a chain of grocery stores and supermarkets in Australia. It was founded in 1924 and is owned by Woolworths group. Woolworths and Cole Supermarket Australia, or simply known as Coles, together forge a near-duopoly of Australian supermarkets. They dominate the market with almost 80% of the Australian market. They deal in the provision of household groceries such as vegetables, fruits, meat, packaged foods, etc. and other household products like DVDs, magazines, pet foods, baby products, stationery and so on. According to calculations on August 2019, 981 Woolworths supermarkets and 43 Woolworths convenience stores. They also run an online home delivery service by the name of Woolworths online. (Roy Morgan 2019).
Woolworths Limited (currently Woolworths Group) was founded by five Australian entrepreneurs – Percy Christman, Stanley Chatterton, Cecil Scott Waine, George Creed, and Ernest Williams. It was founded on 24 September 1924 but its first store was inaugurated on 5 December 1924 in Pitt street of Sydney’s Imperial Arcade, named “Woolworths Stupendous Bargain Basement”. At the spearhead of innovation in the Australian market, Woolworths stores became the first variety store in the world to install receipt printing cash register in 1926. Since then, they have never looked back and grown at a rapid pace while adopting newer technologies every year. (mpk732t22016clustera. 2019).
American supermarket giant Safeway Inc. arrived in Australia in 1982 as Australian Safeway Inc. They were bought and acquired by Woolworths in 1985. Before this acquisition, Australian Safeway Inc. had 126 stores across Victoria, Queensland and New South Wales. All these stores were rebranded as Woolworths stores by 2017. (Woolworths Corporate Website 2017)
Entry to India
Their entry into one of the largest consumer-based market in the world, India, will lead to further expansion of Woolworths supermarkets and will provide a much needed wider variety of household products. This will also result in stronger international trade relations between the two nations. (Mishra, 2009)
The PESTLE Analysis:
Political Analysis – The company possesses an organized performance-driven political atmosphere in Australia and New Zealand. A strong political base and background ensure smoother present and future operation of the company while meeting and fulfilling the political factors as they greatly influence the performance of the firm. Woolworths has always followed the policy of political analysis to fortify its business stably with an optimum platform for future growth. This also ensures that there are no major unexpected losses that will greatly impact the company. Woolworths will follow the same approach in India, comply with all legal requirements and building a strong foundation that will last forever. Case48. (2019).
Every economy suffers from ups and downs with time. A recession hit economy is sure to result in lower sales and financial plummet. During the global recession, Woolworths also suffered from this unfortunate event. It led to shutting down of its retail stores in the UK. This also led to the unemployment of over 30,000 people. Overall sales took a severe hit and it was a financial nosedive for the company. But this where the visionary Economic analysis came in handy. The company was doing well in other markets, like Australia. This helped in saving the company from a major and possibly permanent downfall. India, being one of the fastest-growing economies in the world, is the right platform for the Woolworths group. Their entry in the Indian market will not only expand their business but also help the people of India as well. The provision of a wider variety of products that are best in the class is just the primary objective. But the second secondary objectives are to employ the people, which is a huge problem faced by the Indian economy currently. (Nandonde, 09 April 2019)
Social factors include all those factors of the society that influence the performance of a business. The most crucial aspect of society is the customer, who is the major source of revenue for the company. Customer is the aspect that keeps the business running. A business must identify and focus on the target market and the demands of its customers. This requires a futureproof planning process as per the needs and demands of the target market. This ensures sustainable profitability in the long run as well as everlasting customer satisfaction.
For Woolworths Group, the Customer is always the king. They have always been adapting to the ever-evolving social context and provided different products at the lowest prices. They have also established loyalty programs and other ways to keep up with social trends. Such valuable and smart schemes have helped earn the organization over 900000 members. Next is to ensure an effective yet efficient approach to management. Woolworths aims to replicate this model of methodical and structured management in India as well. Since the Indian market is greatly influenced by the socio-economic factors, the long-sighted vision of the company will serve them as well as the customers well. (Suresh Kasanagottu, 2018)
These factors refer to innovations in technology that may positively affect the company. This is a very crucial analysis, it includes the following terms-
Automation of operations
Research and Development
Market-specific technological awareness
Deployment of RFID (Radio-frequency identification) has resulted in quick, constant and clear communication among the retail stores. It also ensures that sufficient stock is available for the customers (Orhun, 2012). Woolworths did not stop at this, they went one step further with the incorporation of integrated SOA (Service Oriented Architecture) to aid the technology effectively. The company always strives to adopt modern ways to follow an effective yet efficient approach to management. Indian market is no stranger to technology. The passion to innovate of the company and the technological prowess of the Indian market will go hand in hand. (studocu.com. 2019).
Legal factors are a very crucial topic to be addressed for the establishment of a successful business. India has one of the most comprehensive legal infrastructures in the world. These factors act as an extension to the Political factors. Legal factors are more specific to the various laws and judicial requirements for the establishment and operation of the company. The major requirements that are thoroughly studied and met by the Woolworths group are:
Consumer Protection Laws
Copyright and Patent Laws
Health and Safety Laws
Fulfilment of legal requirements will result in a legal and safe experience for both the company and the customers. (Colla, 2003)
Woolworths consider our natural environment to be the most valuable asset. Environmental factors are very important for a successful business. The unfortunate degradation of our environment over the past decades has led to the following roadblocks for the operation of a company-
Scarcity of raw materials
Pollution emission targets
Carbon footprints set by governments
Unhygienic environment for the employees and customers (Joseph Pancras, 2018)
Ecological factors also greatly influence the operation of a company. Weather, climate, environmental offsets and climate change affect the production of goods. This is why these factors are to be taken seriously.
Woolworths Group has always thrived to help our environment on whatever basis possible. In 2018, they made a historic decision to ban single-use plastic bags during checkout. Within the first three months of this initiative, their plastic bag usage dropped by 80%, leading to 1.5 billion fewer bags going to landfill. They also committed to axe out over 180 tonnes of plastic packaging from their products by the year 2018. This shows us their commitment to the benefit of nature. India, being a very naturally gifted country, will greatly benefit from such responsible operators. (Woolworths Annual Report, 2017)
This model consists of three steps:
Segment your market
Target your customers
Position your products
Segment: One business cannot meet the requirements of all customers. This is why we need to conduct market segmentation. It is a process of division and categorization of customers. Woolworths apply market segmentation on the following basis-
Demographic basis: This covers personal attributes such as age, income, gender, marital status, education, occupation, etc. Woolworths provides high-quality products for people ageing from 6-65. They provide baby products as well as life easing products. They aim for high-quality product provision without burning a hole in the customer’s pocket. This will be the perfect recipe for Indian markets as it is very vast and diverse.
Geographic: This refers to the geographical location of the business. Woolworths aims to establish its stores accessible to people from different locations, from suburbs to metropolitans. Corporate Finance Institute. (2019).
Psychographic: This refers to categorization based on personality, lifestyle and personal values. As India is blessed with a rich culture, Woolworths will provide satisfactory services to all its customers leading different lifestyles.
Behavioral: This refers to the usage of the product and customer loyalty. Indian consumers are known to be brand loyal. Tata, Maruti Suzuki are two major examples of it. Woolworths aims to form not only a business relationship but also a personal bond with the customers. (Das Nair, 2018)
Target: In this step, the target market is identified. It is very important to analyze the potential growth and expansion of business in a certain market. Woolworths aims toward a thorough analysis of the Indian market and carefully planting its products to maximize sales while maintaining a pleasant consumer experience. (mpk732t22016clustera. 2019)
Position: In the last step of this process, the goal is to identify the position of the product to target the most valuable customer segments. Creating a value proposition is essential to attract maximum customers. Woolworths aims towards providing unique, high quality and value for money products in the Indian market. This will benefit the business as well as the large Indian market. Bloomberg.com. (2019)
Porter’s Five Forces:
It is a simple yet powerful tool for analyzing and understanding the competitiveness and identifying the potential profitability of a business. These five forces are –
Competitive Rivalry: Estimation and analysis of rivals help in outlining the required strategy to attract the maximum number of customers and form a strong base that is built to last. It is also beneficial for the customers as competitive rivalry pushes the players in the game to provide as better products as possible for as little as possible. E. Dobbs, M. (2014).
Supplier Power: This includes potential suppliers, their frequency of increasing price of supplies, and how will they deal with the firm in the long run.
Buyer power: Production is worthless if there’s no customer for it. Analyzing the buyer power is necessary to establish a healthy exchange of power between the producer and customer. Competition, H. (2019).
The Threat of Substitution: This refers to the likeliness of substitutions for a service. An easily replaceable product will not hold a strong position in the market.
The threat of New Entry: To run a successful business, it is essential to establish a futureproof business that will not sink once the new players enter the market. Cdn2.hubspot.net.(2019) Regular research and analysis of the target market and it’s varying demands are paramount here. The downfall of smartphone giant Nokia is a classic example of how to manufacture rigidity can be fatal.
Woolworths group follows through all these theories and guidelines thoroughly to establish a successful business in the Indian market. Bruijl, (2018).
Woolworths Group is aiming to establish an empire in one of the most potent economies in the world, India. Their business plan is to provide the highest quality of daily usage products at reasonable prices among all types of customers. They aim for not only initial product quality but also a pleasant after-sales experience to leave an impression that will last forever. They aim to provide:
The highest quality of products
Reasonable pricing that justifies the quality
A pleasant post-sales service
The rapid expansion of stores across the country to reach as many people as possible
After all, their supermarket slogan is “Fresh Food People”.
A very encouraging financial report of 2019 is given below:
After a challenging first half, the Woolworths group delivered a commendable growth of 3.4% and 5.0% for the whole year.
These statistics highlight the financial planning, strength and potential of the Woolworths group that will expand its business in the Indian market not solely from a business point of view, but also to establish a long term bond with the country and its people. (Target Corporation Website, 2017).
Bruijl, (2018). The Relevance of Porter’s Five Forces in Today’s Innovative and Changing Business Environment. SSRN Electronic Journal. 10.2139/ssrn.3192207.
Colla, E. (2003). International expansion and strategies of discount grocery retailers: the winning models. International Journal of Retail & Distribution Management, 31(1), 55-66.https://doi.org/10.1108/09590550310457845
Woolworths Corporate Website – About US”, Retrieved from http://www.woolworthsgroup.com.au/page/about-us/ (Accessed 15August 2017)
Woolworths Annual Report, (2017), pp. 4, 54, 65,Retrieved from https://www.woolworthsgroup.com.au/icms_docs/188795_annual-report-2017.pdf (Accessed 28August 2017)
Target Corporation Website – Culture”. Available at https://corporate.target.com/careers/culture (Accessed 9August 2017)
Pancras, J., Sriram, S., & Kumar, V. (2012). Empirical investigation of retail expansion and cannibalization in a dynamic environment. Management Science, 58(11), 2001-2018. https://doi.org/10.1287/mnsc.1120.1540
Orhun, A. Y. (2013). Spatial differentiation in the supermarket industry: The role of common information. Quantitative Marketing and Economics, 11(1), 3-37.
The company is well reputed American multinational coffee chain. It’s headquarters based in Seattle, Washington. The company was founded in 1971. Greggs also located close to BPP University a few feet’s away from Starbucks. Greggs is the largest bakery chain in London. It was founded in 1939. Although both companies have their reputations and customers have their preference towards the products of both the companies. As both are located closer to BBP University the student footfall is expected more here. It can also be said that their major customers’ would-be students from the university. The reason for the students’ preference could be the 6 min walk to both.
Figure 2 and 3 shows the location of both Starbucks and Greggs in London. Both are surrounded by many other food joints or coffee shops but their prime location makes them more preferred. Close to airways and easy roadways makes them most preferred.
The American coffee chain Starbucks offers facilities like take-outs, bike parking space, provide Wi-Fi facility, provide ambience for working and outdoor seating. The mode of payment is also made easier as they accept both credit and debit cards. The timing during weekdays are 6:00 am to 9:30 pm, 6:30 am to 9:30 on Saturdays and 7:00 am to 9:30 pm on Sundays. People from almost every age groups are likely to be seen here. Due to the ambience, people prefer mostly prefer this place for meetings, group studies, discussion etc.
Greggs is a bakery chain whose main product are cakes, pastries and freshly baked bread. Not only have this had they also sold selective drinks and sandwiches. It is located near Shepherd’s Bush station. The bakery timing during weekdays is 6:30 am to 7:00 pm, 7:00 am to 7:00 pm on Saturdays and 9:00 am to 6:00 pm on Sundays. The place is visited more by those who have sweet tooth or preference for bakery products. Both the shops are visited by people from all age groups and religions. As the locations are closer to university so they are preferred more by students.
1.3 Services Offered
The opening timing for Starbucks during weekdays are 6:00 am to 9:30 pm, 6:30 am to 9:30 on Saturdays and 7:00 am to 9:30 pm on Sundays. Starbucks offer many products which come under the fields’ drinks, food and at-home coffee. (Appendix 1). The timing for Greggs during weekdays is 6:30 am to 7:00 pm, 7:00 am to 7:00 pm on Saturdays and 9:00 am to 6:00 pm on Sundays. The breakfast is served till 11 am. The products offered are sandwiches, pasta, salads and soups, drinks and snacks,baked products, doughnuts, platters etc. (Appendix 2).
1.4 Comparative Four Vs Analysis
The 4 V Analysis is conducted to the assessment of the operation ion conducted in the organisation. This analysis helps understand the needs of the customer and with the analysis, the company can work on its gaps (Bamford & Forrester, 2010).
These 4 Vs are listed below
Volume: This isthe number of products created or delivered within the company. In comparison to Greggs, Starbucks has a vast range of varieties in products. The surveys show that recently converted bakery into a coffee shop (Greggs) is working wonders and earning profit.As per the survey, the average number of customers during weekdays is less in Starbucks in comparison to Greggs and same is the case during weekends. A survey was conducted to conduct to observe the visitors in both Greggs and Starbucks during weekdays and weekends.(Telegraph, 2015).
The table below gives the details:
Name of the Company
Visitors during Weekdays
Visitors during Weekend
Table 1 Volume of customers visiting Starbucks and Greggs (Observation Approx)
From the above table we can conclude that Greggs have more footfall in comparison to Starbucks both in weekdays and weekends.
It reflects the variety of goods or products offered by the company to the customer. In comparison to Starbucks, it is observed that Greggs don’t have much to offer to its customers. From the figure below shows the variety of products offered by both Starbucks and Greggs. Starbucks focuses on 4 main areas: Food, Brewages, Coffee beans and coffee equipment. Starbucks offer 11 breakfast choices whereasGreggs offers 14 options. There are 16 lunch options and Greggs offer 8 pasta, salad and soup choices. Starbucks has 6 fresh fruits and there are 24 varieties of sandwiches, 4 platters, 18 Balanced Choice Menu and 9 Pasties and bakes in Gregg’s menu. Whereas Starbucks offer a vast range of 18 Espresso based drinks, 13 tea options, 11 Muffins, Pastries & Doughnuts, 20 Cakes & cookies.
Figure 4 Starbucks Product Areas
Figure 5 Greggs Products
The term refers to the changes in the demands of products or the services provided by the organizations. These changes can occur due to any reason like weekends, holidays, offers etc. The consumer preference shifts from time to time and so does their food preferences. During peak hours as both are located near to the university the rush is expected early morning and during lunch hours and during this time students are likely to order something instant whereas during holidays and weekends they don’t mind waiting.
This refers to the ease of the customer to go through the products. This means that the products are displayed in such a manner that they are easily visible to the consumer so that he can make his choices. When it comes to food it’s all about the display in both stores there is clear visibility to the products so the consumer can peek a glance easily. (Steve Brown, 2013)
2. Performance Objectives Analysis
The performance analysis is a very critical part for any organisation which is done through three parameters i.e. quality, flexibly, speed and dependability. These parameters give a clear picture of the performance of the company.
Quality: As Starbucks is concerned about being a global brand they have been very careful towards the quality of their products. As their Tagine says “Proud to Serve” the company has lived up to it whereas Greggs with its vast verities have a focus on nutritional aspect and served its customer.
Comparing reviews from various popular apps it is observed that both Starbucks and Greggs are on the same level when it comes to performance. On google review, Starbucks has 4.1 ratings and Greggs is on 4.2 ratings out of 5. On zomatoStarbucks score 3.5 and Greggs score 2.9 out of 5. (Ismail, et al., 2010)
Flexible: Being aglobal brand Starbucks have alwaysfocused on customer preference as per the regions. The product alterations are done as per the customer and the regions. In some regions of Asia milk coffee and tea is preferred. The brand has some alterations to its products as per its customer demands. Greggs no doubly has lived up to its reputation over the years and have provided a large variety to its customers.
Speed: This aspect focuses on the speed at which the food is prepared and delivered. No one likes to wait for long hours and customers always consider speed under store performance. The reviews are rated on the performance of the base which includes speed and it’s quite evident the services are little slower in both the stores.(Nwachukwu & Chladkova, 2019)
Dependability: It has been observed that Starbucks ranks more in comparison to Greggs. The flexibility to the menu as per customer requirement all over the globe makes it more dependable and flexible.(Danny Samson, 2008)
3. Design analysis
From the basic imagers provided above it is clear that both Starbucks and Greggs have focused on 4 V’s. In comparison to both, it is observed that Starbucks have an upper hand in case of Variety and visibility as they have a wide range of products with a very attractive display. In the case of Greggs, they strictly follow the volume and variation aspects. Though both try their best to satisfy their customers at some point they lack in customer services and sometimes results in delay in deliveries. In comparison to Greggs Starbucks have suffered a lot due to its slow serving issues. They have worked on this aspect and tried to live up to their customer’s expectations.
Figure 13 Starbucks Layout.
The above basic layout gives the idea of proper utilisation of space. The layout is designed in such a way that provides prover visibility and movement to its customers. This reflects the proper sitting place.
The Greggs layout reflects the indeed has put up an effort for the showcasing its products which again covers volume and visibility aspect. So many food racks that too in such proximity might affect the movement in the store. During the rush hours, food racks at multiple places could be one of the drawbacks.
Planning and Control
In management, the first fundamental step that takes place is planning. Planning can be defined as the beforehand decision making of what, when and how it is to be done. It is a mental process that involves setting down the goals for the organizations and the various objectives in the path of it. It is done before acting to minimize risk and avoid any unpleasant surprises planning on its own is incomplete without the follow-up action to cross-check whether the process has been implemented correctly towards the achievement of the organizational goals. This follows up action is known as control. Planning and controlling go hand in hand. In a massive commercial organization like Starbucks, both planning and control are of paramount significance. Starbucks has over 30000 stores worldwide, without proper planning and controlling, running such a large chain of stores is not possible. This ensures efficiency as well as customer satisfaction.
Starbucks operations global strategy and surrounding macro-environment:
To run a global business organization like Starbucks, it is essential to pay attention to the attributes surrounding the wider macros of the business environment. Planning helps the organization by laying down the fundamental organizational objectives. The next step is to develop the premises on which the organization proceeds through. It focuses on present as well as future factors affecting the business. A global organization has to deal with a multitude of possibilities and assumptions which may be of political, social-economical, and environmental. For example, some countries may not permit the usage of a particular raw material or it is not adequately available. It could also be an issue within the organization itself. So, it is necessary to assess and evaluate all the factors and variables affecting the functioning of the organization via the process of planning. Controlling helps in verifying and supervising the execution of the planning process(Ng & Tan, 2015). It ensures that all the steps involved in the accomplishment of the organizational goals are executed perfectly, leaving no weak points or loopholes coming back to cause damage shortly. The global operations strategy of Starbucks reflects the proper usage of this process. In 1995, Starbucks invested around $1.5 million to set up a new company called Starbucks Coffee International, focusing its expansion in the Asian continent. Retail stores were set up with a systematic licensing system to ensure the authenticity and originality of the product offered. Next step led to the establishment of a powerful advertisement system to reach as many people as possible. Starbucks took advantage of the growing popularity of Internet marketing. They started sponsoring various popular personalities and organizations that led to the organization’s establishment as the pioneer in the world of coffee production. Then the rapid expansion of retail stores took place. The international success of Starbucks is down to its strong strength and rapid expansion of stores at accessible locations. These well-equipped Wi-Fi-connected stores are always full of an inviting, comfortable and peaceful ambience that provides a perfect atmosphere to the customers. This is all possible thanks to a strategic planning and controlling procedure.(CheikhI & Alaouid, 2019)
Key Requirements, Capabilities, and Challenges:
Running a global business like Starbucks is not an easy task, by any means. Behind the curtains, the organization faces numerous challenges. The first challenge is to fulfil the key requirements. As a food service provider, the fundamental requirement is the ample availability of fresh and healthy raw materials. Different countries have different parameters for running eateries which must be met. Then, the recruitment of quality staff members is another challenge for the organization. As Starbucks is a customer-friendly interactive service provider, it is vital to recruiting staff that is well equipped with mental and social behaviour that feels friendly and comfortable to the customers. In a world of online reviews, it is not unheard of when consecutive negative reviews led to the permanent loss of customers for a business. Thirdly, it is critical to keep the final cost of the product in line with the financial capacity of the target audience. For example, a store near a university must keep pricing in line with the expenditure capacity of the target audience, which is the students of the university. Local business bodies pose another major challenge as they can provide a similar final product for lesser cost as they incur much lower running costs due to the lack of auxiliary services provided by them. A proper planning process is of great importance as it helps in giving a blueprint of the upcoming challenges. This helps in eradicating or at least minimizing hurdles and selection of best alternative methods. Controlling helps by running a step by step check of the activities happening inside as well outside the organization. Various requirements such as legal formalities required to run an eatery across the globe, quality of the raw materials being used, and the final customer experience are very crucial to be kept under supervision to ensure the successful running of the business. At Starbucks, these requirements and challenges are dealt with very professionally with the help of prior planning and subsequent controlling. Customer satisfaction is of decisive for the organization. This is ensured by the diligent, intelligent and industrious management of Starbucks.(Muhammad Azriuddin, 2020)
4. Analysis and Evaluation:
A thorough analysis of a Starbucks retail store was conducted to compile this report. The major observations are-
Space management – There was a clear lack of space for the number of customers present on a Monday morning. Around 25% of customers were waiting in the line for the next table to free up. This shows that there is a need for space management. This will lead to more customers to enjoy the services and a higher level of satisfaction.
Delay in service – The customers waiting for the delivery of their order was a rather discouraging sight. They were constantly checking their timepieces with visible disappointment on their faces. This delay in service could be due to the following;
Lack of staff – Understaffing leads to increased workload and a definite delay in services.
Underperforming equipment – A retail store of Starbucks heavily relies on high-quality equipment, and if it is not performing as expected, it may elongate the preparation time and lead to delay in service.
Incompetent management – Management must exercise proper discipline in every task carried out in the store to ensure timely services to the customer.
Business personnel – The seats were dominated by the presence of business personnel. Face to face meeting, video call meets and simple phone conferences were very common. This shows the favouritism of Starbucks among the business class over other service providers like Greggs’.(Khan et al, 2015).
Casual meetings – Casual meetings among university students, friends and other people of different age groups were happily sipping their coffee. This shows how people from different working backgrounds and different age groups were happy and comfortable in their Monday mornings, thanks to an inviting, peaceful and soothing atmosphere. This is not matched by rivals like Greggs’.
Variety – Despite being famous for the coffee, the customer’s plates were loaded with a variety of snacks and dishes accompanied by their coffee. Leaving behind the competition that solely serves baked foods, Starbucks offer a variety of refreshments along with their coffee to attract more and more customers. The satisfaction level of the customers was visible after every delightful bite.
To go services – Not everyone wants to enjoy a cup of coffee on a chair, some prefer to have it on their way to work. The retail store offered to-go services in high-quality packaging to the customers in a hurry.
Parking space – Most urban service providers suffer from a lack of parking space for the customers. The retail store of Starbucks had ample space of parking for the vehicles of their customer so that they can enjoy their coffee without worrying about the parking ticket. This gives Starbucks a sharp edge over Greggs, who do not provide parking space(Handfield, 2020).
Evaluation – The Starbucks retail stores are well run, save for a few shortcomings here and there. If the issue of space management and service provision is sorted out, the experience is nearly flawless. There is a reason why Starbucks today is much more than a mere coffee place, it has become a brand image, a lifestyle symbol and a ‘first thing in the morning’ place for millions of people all across the globe. It enjoys a strong position in social media. Starbucks ensure an enjoyable experience anywhere across the globe thanks to its massive chain of stores.
This delightful experience may seem like an easy task to an amateur. But it takes a lot of effort to keep this flowing. The preparations start well before the sun rises and continue till midnight. The staff works in shifts to ensure efficiency. Staying one step ahead of the competition and fulfilling the customer demands based on their feedback is given a high priority. The importance of rightful planning and controlling cannot be ignored here. From the arrangement of fresh coffee beans to cooking the perfect sandwich, till the customer leaves the parking lot with a smile, everything is possible thanks to the constant planning and supervision carried out by super-efficient management.
They say nothing is perfect. Which is true, but we can always strive towards perfection. Starbucks follows the same, they strive towards providing a perfect experience to the customers. This is the reason behind their rapid growth. But despite an enjoyable experience, there are a few areas where there is room for improvement. These are-
Space – As previously discussed, space management is not as good as it could be. Finding people waiting for their tables on a Monday morning is a common sight. Proper space administration must be promoted to maximize the number of tables available without overcrowding the stores. This must be considered when the existing stores are renovated or new stores are established.
Delivery – Delay in delivery was also previously discussed which translated into extended and more than the acceptable time between receiving and delivering the order of the customer. This can be achieved by-
Recruitment of the required number of staff
Regular checkup and maintenance of the machinery used daily.
Taking care of other factors behind this delay such as lethargy among the staff members or a general lack of discipline.
Promoting more options for health-conscious customers – Refreshments at Starbucks are often loaded with calories, which may not be healthy for a large portion of their target audience. A provision of healthier versions of their offering for people working on their health will be greatly appreciated by one and all.
Private Lounges – As previously mentioned, Starbucks is the go-to place for the business personnel. Provision of private lounges will take this experience to the next level.
Eco-friendly products – Promotion of eco-friendly products should be performed, especially considering the ongoing hazards on our planet. Starbucks can promote a thoughtfulness of using eco-friendly products by cutting down the usage of plastics.
Edible containers – This is like an extension to the eco-friendly pathway for Starbucks. Providing edible containers in different flavours can be a clever and great way of eliminating plastic from their daily inventory and attract more kids and adults alike.
Starbucks always looks to improve itsservices, this is reflected by their regular expenditure on research and development. These recommendations look to add to their enjoyable experience.
Starbucks is an international brand in today’s world. It is popular among teenagers, businessmen, celebrities and grownups alike. Their vast network of a chain of stores across the globe shows their ability to provide the highest quality of service in over 80 countries. This thorough analytical report on this organization throws light on the fundamental reasons behind its success. Their addictive coffee, delicious snacks and offerings, and an enjoyable ambience subconsciously force the customers to come back every time they crave a worthy cup of coffee as they will struggle to find a similar experience anywhere else like Greggs’. The shortcomings are also highlighted with the motive of improvement. The top management must focus their attention on proper planning and controlling of their organization to keep on moving forward. Conclusively, it is safe to say that despite strong competition, Starbucks is well ahead of its rivals.
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Azriuddin, M., Kee, D.M.H., Hafizzudin, M., Fitri, M., Zakwan, M.A., AlSanousi, D., Kelpia, A. and Kurniawan, O., 2020. Becoming an International Brand: A Case Study of Starbucks. Journal of the community development in Asia, 3(1), pp.33-43.
An Analysis of The Operations Of Starbucks by Subject Academy
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In the twenty-first century, the integration of sustainability with business models is a running trend and most of the multinational organisations are exploiting this idea in order to get a superior position in the competitive market. It has been evaluated that the sustainable approach of tread has been imparting multidimensional beneficial impact, not only over the growth of the business but also the growth of the community and the planet as well. The purpose of this study is to identify the utilisation of sustainable approach in the context of food production in Australia. George Weston Food (GWF) has been selected to conduct this study to explore the practice of SUSTAINABILITY IN FOOD PRODUCTION.
The thesis statement of this study is that GWF is practising Sustainable food production approach and has created a positive impact over the economic, social and environmental aspects of the operating market and the company.
In the previous section, it has already been mentioned that sustainability is one of such ideas which provides multilayered beneficial influence over the growth of trade and commerce and also in the community and environmental level. Further, as per the idea of Crist, Mora & Engelman(2017), sustainability always creates scope for the economic development of a business unit. Likewise, this idea is quite applicable for the trade model of GWF as they have successfully integrated sustainable ideas to run their commercial activity at the cross-border level. As per the official report, GWF has expanded its business up to 46 nations around the globe, among which the trade in Australia and the UK is notable (gwf.com, 2019). This information is quite pertinent in delineating the scoped scenario of the organisation. Moreover, the organisation has got its popularity by being under the ownership of British Food PLC.
The support of business associates is another important factor which has promoted GWF in the implementation of its sustainable ideas. As per the viewpoint of Rahimifard et al. (2017), the support of the stakeholders like investors, employees and suppliers is highly crucial to run a sustainable business. As per the official reports, GWF has a strong and supportive workforce at the international level with the strength of 1, 00,000 individuals (gwf.com, 2019). Hence, from this point, it can be analysed that the organisation has got the support of its HR, one of the major stakeholders to implement sustainability. Moreover, the supportive and reliable suppliers of the company have also helped the firm to proceed to the path of success.
The concept and discussion regarding sustainability is needed to be stated as it is the backbone of this study. As per the statement of Vieira et al. (2018), the idea of the development of community, trade and economy of a specific location with the conservation of the natural resources is expressed by the term Sustainability. Hence, from this point, it can be analysed that minimal wastage of natural resources and the minimisation of burden over the biosphere in the context of the development of the business sector is the major intention of Sustainable growth. As per Lawrence et al. (2019), sustainable growth in the industrial sector always prefers the acceleration of the economic growth of the same by means of the development of society and environment. The same thing has been identified for GWF.
Sustainable food production is the method of the production of the food where the process and the systems that are used are none polluting. The process used renewable energy that is conserved and natural resources that are used are economically efficient (Dwivedi et al. 2017). This process is safe and for the workers and for the community and it is also abided by the needs of the future generation.
Maintenance of the sustainability by George Weston Food (GWF)
The company has also maintained this sustainability in their food production because they include the environmental targets as their part of the management in their business. At the end of 2013 GWF’s water consumption was lowered down to 12 % which was the baseline compared to the other companies (gwf.com, 2020). The GWF has set the goal of the reduction in their water consumption by 20% in per ton of their goods by 2020. GWF has taken the initiative of water recirculation and the cleaning practices by rainwater along with rainwater harvesting. GWF BY 2015 has decided to supply palm oil which has been certified sustainability and the RSPO trading scheme.
The steps of reducing the emission of the greenhouse gas by their production have been taken by various operations and by monitoring the performance. The company was able to achieve a depreciation of 18.9 % in the emission of greenhouse gas (gwf.com, 2020).
Supply chain management
The GWF has audited some programs which have been certified as the vendor assurance program where the suppliers are taught about the relevant regulatory and about the industries the maintenance of the consumer standard. The GWF has been able to achieve the responsibility chain by maintaining safe transportation and warehouse traffic management. The suppliers related to the company have to agree with the company’s responsible sourcing code of conduct for the maintenance of sustainability. GWF has captured the expectation of maintaining the labor standards ethically and to prevent bribery along with that the corruption related to the sourcing of the ingredients and materials. The suppliers of the animal products must be abided by local animal welfare law and also demonstrate the certification, regulation, standards and the traceability of their published standards.
Corporate social responsibility (CSR) of GWF for sustainability maintenance
The social responsibilities taken by GWF are to give employment to more than 6000 people across the 58 sites of Australia where the company is located (gwf.com, 2020). GWF is responsible for the maintenance of quality, with robust supply chain, with supporting communities along with performing the environmental targets.
In the previous section, it has been identified that GWF has been using natural ingredients for its food production and has created trustable relationships with the local suppliers to keep the uninterrupted flow of natural resources as the raw material of its food production system. This is the main factor which has invoked economic development to the organisation. As per the official report, GWF has effectively enhanced its revenue, from 2,122 million dollars to 2,243 million dollars in the year 2018 (weston.ca, 2018). From this angle it can be analysed that sustainability has its impact over the economic upliftment of an organisation in both national and international level and GWF is the most relevant example to establish this idea.
The sustainability approach has also helped the organisation to minimise its production cost and the aspect of capital investment has helped to identify this. As per the data of the annual report, the capital investment of GWF has decreased from 241 million dollars to 215 million dollars and lastly to 212 million dollars for 2016, 2017 and 2018 respectively (weston.ca, 2018). Henceforth it can be analysed that, the organisation is enhancing its revenue figure with the decrease of its capital investment. This is one of the most profitable strategies which have been formulated with the help of sustainability (Tait et al. 2016). Moreover, as per the sustainability report of the GWF, the company has been using the standards of the waste hierarchy which includes recovery, recycle and reuse (gwf, 2016). This has also provided economic growth to the company.
Environmental sustainability can be seen as the most important concern that the world is facing at present. As per the ideas of Dwivedi et al. (2017), global warming and climate change have taken the world by storm. Food production has a significant impact on the immediate environment and has been accredited with multiple negative impacts associated with this. Food production is responsible for eutrophication, acid rain and the depletion of biodiversity as well. This, in turn, contributes largely to the phenomenon of climate change. However, as per the ideas of Pickett et al. (2019), the major impact of food production is on the use of resources such as land and water, which is an essential aspect. Eliminating such negative implications can be facilitated using sustainable food production techniques.
The use of sustainable food production techniques has evolved over the years. However, as per Govindan (2018), a rise in the global population has led to an increase in the need for food production. As a consequence, all organizations associated with the production of food, have undertaken modern farming techniques, which has taken a considerable toll on the overall environment. Nevertheless, farming techniques have evolved over the years, which have led to a minimization in the use of chemical fertilizers. Instead, the practice has shifted towards the use of organic fertilizers, which has helped in conserving the quality and nutritional value of the land (Stevens et al. 2018). Moreover, it has also helped in reducing the levels of eutrophication caused as a result of fertilizer runoff. The use of resources has also been limited by making use of several modern techniques.
Impact of GWF’s measures in environmental sustainability
The organisation is making use of IoT in farming and techniques like drip irrigation and sprinkler irrigation. As per the ideas of Thyberg & Tonjes (2016), the modern irrigation techniques help in ensuring the conservation of water and at the main time reduces groundwater pollution. Furthermore, the organization makes use of organic fertilizers as well, which has helped it to enhance productivity and contain impacts on the environment considerably.
Sustainable food production is a very essential aspect as per the reports of the UN. In 2017, UN reports claim that one out of nine people across the world remains hungry for more than a day and one of three suffers from malnutrition (tiptop-foodservice.com, 2020). Given this scenario, there is a need to leverage food production, without any adverse impact on the environment and the natural resources. Therefore, sustainable food production is an essential aspect that is required to be ensured. Moreover, as per Ueasangkomsate & Santiteerakul (2016), sustainable food production also helps in ensuring lower pollution rates and preserves the nutritional value of the food products. This can largely help in ensuring healthy eating habits. This is of high social importance, as the spread of major diseases has become a common phenomenon across the world.
Use of sustainable food production has also helped in reducing the use of major non-renewable forms of resources, which can be utilized to meet the needs of the growing population. Apart from that, as Fontana et al. (2018) points out, conservation of water has become an essential need, as there is an acute scarcity of freshwater for drinking across many countries in the world. This can largely help the people of these countries to meet their water requirements and will also inhibit the growth and spread of waterborne diseases largely. Thus, sustainable food production has major social consequences, apart from the economic and environmental impacts.
Impact of GWFs activities on social development
GWF has put the best foot forward in the aspect of water conservation, as it has been able to cut down water conservation by 12% since 2013 (tiptop-foodservice.com, 2020). Moreover, the organization has set a target of reduction by 20% by the year 2020 (tiptop-foodservice.com, 2020). It also undertakes water recirculation and rainwater harvesting practices in this direction. Apart from these, GWF also undertakes energy efficiency practices and greenhouse gas elimination practices. The organization has been able to reduce greenhouse gas emissions by 18.9% (tiptop-foodservice.com, 2020). All these efforts have helped the organization in ensuring greater social and environmental sustainability simultaneously.
Food production is a very important aspect that is required to be taken into consideration from the point of view of sustainability. Greater sustainability in food production is reported to have a wide range of economic, environmental and social implications. Taking a sustainable approach in food production not only allows greater productivity but also ensures a higher amount of nutritional value of the overall production. Moreover, it allows the reduction of the environmental impacts associated with the practice of food production. GWF has been able to meet all these criteria with their practices. Thus, GWF is practising Sustainable food production approach and has created a positive impact over the economic, social and environmental aspects of the operating market and the company.
Dwivedi, S. L., Van Bueren, E. T. L., Ceccarelli, S., Grando, S., Upadhyaya, H. D., & Ortiz, R. (2017). Diversifying food systems in the pursuit of sustainable food production and healthy diets. Trends in plant science, 22(10), 842-856. Retrieved on: 25 January 2020, from: https://www.sciencedirect.com/science/article/pii/S1360138517301346
Fontana, A., De los Ríos Carmenado, I., Villanueva-Penedo, J., Ulloa-Salazar, J., & Santander-Peralta, D. (2018). Strategy for the Sustainability of a Food Production System for the Prosperity of Low-Income Populations in an Emerging Country: Twenty Years of Experience of the Peruvian Poultry Association. Sustainability, 10(11), 4035. Retrieved on: 25 January 2020, from: https://www.mdpi.com/2071-1050/10/11/4035/pdf
Pickett, J. A., Midega, C. A., Pittchar, J., & Khan, Z. R. (2019). Removing constraints to sustainable food production: new ways to exploit secondary metabolism from companion planting and GM. Pest management science, 75(9), 2346-2352. Retrieved on: 25 January 2020, from: https://onlinelibrary.wiley.com/doi/pdf/10.1002/ps.5508
The activities of business, society, as well as Government are quite fundamental in the globe, which is influential on various aspects of daily life. Businesses act for the satisfaction of the needs of society through the access of different services and products in exchange of monetary profit. Government is an individual structure that defines various rules and authorises application of such rules and policies. They also act for the betterment of the society and act as a regulatory body for observing the activities of business. Society can be said as a network constituting of human relations, which is composed of various methodologies, material things, ideas, and institutions. Hence, all the factors are mutually collaborated with one another, having great influence on one another through effective interactions. This essay deals with the three sectors, which are business sector, government sector, and society sector and a comparison of their relationship in the UK and Europe.
The business sector in the US highlights a system where different businesses can freely operate in a free market structure. In this system, the government of the country is having compelling rationale that must be followed for its intervention in the business system. Moreover, it is seen that the business system of the country is having a powerful bias of individualism among them, where the business is not always associated with the community (Puksas et al. 2019). The motive of profit is more intense in the business, which is relevant for individuals along with the individual businesses. There has always been the existence of a monopoly market in the US, which has created individualism in this sector of the country. However, the business sector of Europe does not highlight the features of individualism among the various businesses. It has shown the presence of various short-term as well as long-term developments through the presence of large enterprises. From the view of the business sector of both the places, it has various relations with the government along with the society of the respective countries.
As the markets of the US are having a mixed economy, both the features of socialism and capitalism are present in the market. This is because some of the businesses in the country are controlled directly by the government. Others are capitalised, as they are individually owned in public sectors. However, with the application of some business rules and regulations of the country, the private ones have to follow such rules for maintaining their operations. This is done through their registration with the government agencies of the country and the businesses can be carried on after legal approval of operations and licenses (Lam, 2016). The government of the country acts for the betterment of its economic affairs through the influence of direct control. This is also associated with the economy of the US, which is connected with licensing requirements and restrictions such as country infrastructures, roads, postal deliveries, and so on (Holtzman et al. 2011). However, it does not control the voluntary movements of the princes in the market, which is entirely dependent on the rise and fall of supply and demand.
The markets along with the operations of Europe are operated from the end of the government of the country. The business of the country is supported by the government, as the authorities spend money of the public for the development of the business and other industries. Moreover, the operations of the government are based on the fulfilment of the public interest, so that the society and the economy of the country can be benefited as a whole (Roy, 2019). For this, the government of Europe is having the power for supporting the business through grants, tax reliefs, and other types of advantages. Hence, the government sector of Europe is quite different from that of the US.
In a developed country such as the US, the advocacy groups have critical roles in creating interdependence among the society and the businesses. The businesses are responsible for the society with CSR practices, which are inclusive of creating remedies for several issues such as customer issues, governance, human rights, and so on (Gabsa, 2017). Moreover, another social sector that is involved with the operations in the US is the media, which act as an important intermediary between the connections of the society, government, and businesses (Lin, 2019). However, in Europe, it is seen that the social sector is entirely associated with the businesses, as the business’s operations are inclusive of social responsibilities for the society of the country. Moreover, the government of the country intervenes in the market and the businesses, so that the betterment of the society can be prioritised.
Comparison of Relation
The relation of business-government-society can be compared with effect from the situations seen in the US and Europe. This comparison can highlight the key differences in such relations between the two mentioned countries. In both the mentioned countries, the government is seen acting for protecting the interests of the businesses along with the businesses of the society. There are still some differences as the regulations of Europe are based on some principles, which make the relation in Europe more advanced than that in the US. This is due to the evolution of Marxism principals in Europe along with renaissance that brought drastic changes in the relationship. However, it is required in comparing the key relationship aspects that create differences in both countries.
The role of the businesses of the US is quite vital for its society, which are entirely regulated by the government authorities. With the effects of advanced globalisation, the development of the relationship is evident in the country, accelerating its pace. As the business transactions are being made on an international level, it is quite required in looking over the connections the government of the country is having with the business and the society (Toepler, 2018). Though there has been presence of individualism among the businesses of the country, it is also required for them in adhering to appropriate social responsibilities, which can be regulated by the government of the US (Holtzman et al. 2011). This is also true for the betterment of the immediate community along with fulfilling their own business interests and profitability. In the US, it is quite evident that the government directly does not intervene in the activities of the business houses. The intervention of the government can be against the business or can also be in the support of the business, which is entirely dependent on meeting the interests of the society. However, sometimes this is relevant for the sake of the society, which is measured in terms of CSR practices, which can be evaluated with the help of several cases.
The relationship among the three factors can be explained with the help of the beef recall case in the country, which happened in 2008 (Holtzman et al. 2011). After a video of a slaughtering house was leaked regarding the workers of the plant forcibly transferring sick cows to the slaughter areas, this was taken over by the Humane Society of the country. This led to a huge recall of the products of the plant. However, the Department of Agriculture of the country removed all of its officers from the issue, as it did not have the authority of directly recalling the products of the accused plant (Holtzman et al. 2011). However, as per the regulations of this department, it does not allow sick cattle to slaughter them in the production process of beef as they may have chances of carrying pathogens. As there were loopholes in the regulation activities, the department banned using sick cattle in the food supply process. The case has a clear view that the regulatory system of the US is not appropriate at first, which, however, acted quite quickly addressed the issue was identified (Holtzman et al. 2011). At this stage, it can be concluded the entire actions were taken by the advocacy group of the country so that the problem can be brought under control through the treatment of animals. The open media of the US took active part in spreading the news within the society, for which rapid actions were taken by the government authorities of the country.
Considering the facts of BGS relationship In Europe can be seen different from the US and it has changed the overview of the democratic ideal. Due to emerging industrialisation in Europe, BGS relationship growth can be seen with rejecting the ideas of Social Dominance model, which was backed by the idea of Marxism (Traverso, 2017).Such ideas were opposite to industrial capitalism, which obstructed the idea of dominating society through specific class and consideration of business with the decision-making from one standard. Achievement of the socialist reformation and dominance theory lacked equal distribution, which could be gained through power and wealth distribution.
Technology and innovation has been fuelling business proposition from an ancient era, which remains unchanged in the business development in the modern age. In the year 1450, the printing press changed the overview of social activity and reformed the business proposition through the enactment of the printed documentation process. Such changes can be seen through reshaping European culture and innovative changes in the industry-wide sectors, Renaissance in Europe has been the motivator, and projector of the innovation, which later enhanced business support and gave rise to various free-market ideas. Martin Luther’s challenge to the scriptural dogma presented the Protestant Reformation. Scientific revolutions in entire Europe started technology upgrades, which changed the ideas based on business propagation. The invention of the Steam Engine in 1700 and Waterwheel in 1800 s triggered an industrial revolution (Stearns, 2018).
Variations in the process changed the business customs and improved the group versus individual initiatives in different cases. Apart from that, acceptability of women in the organisation, ethical values, gratuities changed the authority challenges and time changes in the business setting. Cultural differences stated the business factors, which can be seen with implementation of the US fast food in France, which forced out the traditional French dishes. Wearing custom nametags in the business meeting can be seen as an unacceptable medium, which lacked maturity states the cultural differences in Business development in a different nation. Modern nation-state system emerged as an unplanned process with the contiguous extension of the languages and it was subsequently alternated with the language-based reformation in eastern and Western Europe. Entire European culture and languages seen with these territories formed colonial empires for attaining high prestige and the mixed idea of ethnicity, culture, language, and religion (Botrić & Božić, 2016).
Changes in the government environment can be seen in the European context also, which includes a reduction in the spending average, GDP growth, welfare of the business with broad aspects of functional strategies. Europe can be seen with an increase in the percentages compared to developing countries, which is due to the new initiatives taken by the government. Social welfare promotion with provision for different transfer payment to the patients stated compliance with the enactment of new functions and enlargement of the electorates. This expansion was done through the selection of the lower class citizens in the new process and regulation of the industries to strict rule against abuses. Government growth was seen with a change in the practical business scenario changing the notion of social and business growth with developed business constraints (Hamann, 2019).
The relationship of business-government-society is seen quite different in the economy of the two concerned countries. In both of them, the government plays an important role in protecting the interests of both businesses and society. Moreover, the ideology of industrial capitalism was not constituted in the relationship for Europe. It forms a well balance of the business-government-society relationship in Europe, thus forming an advanced relationship and interconnections among them by benefitting all of them. This was not present in the economy of the US, which followed some populist movements, which did not have successful efforts in reforming the relation of business-government-society of the country. As a concluding remark, it can be said that the relationship of the three concerned factors in Europe can set a different example as compared to that in the US, due to the presence of advanced industrialised system and the practices of Marxism, and therefore, forms a better relationship structure than that in the US.
Reference List for BUSINESS-GOVERNMENT-SOCIETY RELATIONSHIPS
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Essay on Business
A COMPARISON OF BUSINESS-GOVERNMENT-SOCIETY RELATIONSHIPS IN THE UNITED STATES AND EUROPE