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10 Old Grimsbury Rd, Banbury OX16 3HG, UK

LB5235 – Applied Research Project

“Bridging the Gap:A Comparative Analysis of Academic Literature and Australian Hotels Practices to OvercomingSustainability Barriers”

Task Description:

In the table 1 we need to find barriers and solutions for Managerial practices constrains and extract the three hotels actual sustainability measures that are related and addressing those barriers, then list it under each hotel name. You can use their sustainability reports, reputable news websites such as forbes .. etc, interviews with their CEOs .. etc. please make sure to add intext citations and references

Solution

Barriers and Solutions for Managerial Practices Constraints

  BarriersSolutions
Managerial practices constraintsHotel managerThe lack of explicit and thorough sustainability policies is one of the main obstacles hotel management encounters when attempting to implement sustainable practices. It could be difficult for hotel management to coordinate their efforts with more general sustainability aims in the absence of clear standards and objectives.Within their companies, hotel managers can endeavor to develop or promote explicit sustainability policies. These regulations ought to specify objectives, tactics, and roles related to sustainability. Managers and employees can better match their efforts with sustainability objectives by having a written roadmap.
Corporate OfficeHotel managers can run into opposition from their corporate offices or only receive sporadic backing. Financial investments are frequently necessary for sustainability projects, and corporate decision-makers may place a higher priority on immediate profits than long-term sustainability. This can impede the adoption of sustainable practices by causing conflict between hotel managers and their corporate offices.It is imperative to put in place a framework for monitoring and reporting sustainable progress. This gives corporate offices data-driven insights and enables hotel managers to show the benefits of their work. Sustainability projects can gain credibility and support via transparent reporting.
No clear policyThe lack of a defined sustainability policy is one major managerial challenge hotel managers encounter. It can be not easy to manage the complexity of sustainability projects without a clear structure. It could be difficult for hotel management to establish specific goals and put into practice practical sustainability measures.Hotel management and corporate offices should work together to develop a complete sustainability policy that is suited to the unique requirements and objectives of the hotel in order to address the issue of unclear policies. The goals, tactics, and performance indicators related to sustainability should all be outlined in this policy.
ExpertiseHotel management and corporate offices should work together to develop a complete sustainability policy that is suited to the unique requirements and objectives of the hotel to address the issue of unclear policies. The goals, tactics, and performance indicators related to sustainability should all be outlined in this policy. Frequent awareness and training campaigns can guarantee that managers and all other employees comprehend and follow the policy.Hotel management and corporate offices should work together to develop a complete sustainability policy that is suited to the unique requirements and objectives of the hotel to address the issue of unclear policies. The goals, tactics, and performance indicators related to sustainability should all be outlined in this policy. Frequent awareness and training campaigns can guarantee that managers and all other employees comprehend and follow the policy.

Sustainability measures for three hotels

AccorHotels

Taking Care of Sustainability Policies’

Lack of Clarity:

“Planet 21” is AccorHotels’ all-encompassing sustainability plan that sets forward specific environmental goals. The three main pillars of this strategy are visitor involvement, social responsibility, and environmental protection (accorhotelscomms.com, 2023). It has defined goals for cutting back on waste, increasing sustainable procurement, and using less energy and water.

Handling Insufficient Knowledge:

AccorHotels makes investments in employee training initiatives, especially in the form of the “Earth Guest” module, which instructs staff members on sustainable concepts and practices. The knowledge and skills provided by this program will enable hotel management and employees to successfully execute sustainable initiatives.

Handling Corporate Office Opposition:

The corporate sustainability commitment of AccorHotels is in line with its “Planet 21” strategy, which highlights sustainability’s long-term advantages (greenbiz.com, 2023). The organization provides data and case studies that illustrate the beneficial effects of sustainability activities on finances and reputation, and it encourages its hotel managers to interact with corporate headquarters.

Marriott Worldwide

Taking Care of Sustainability Policies’

Lack of Clarity:

Marriott International has a clearly defined social impact and sustainability program called “Serve 360.” This platform has explicit sustainability goals and programs pertaining to waste minimization, ethical sourcing, and the conservation of energy and water (marriott.com, 2023). This framework is a useful tool for hotel management to direct their sustainability initiatives.

Handling Insufficient Knowledge:

Marriott provides its employees with environmental stewardship and sustainable practices through the “Serve 360” training program. Hotel managers can use these tools to improve their teams’ and their own sustainability competence.

Wyndham Hotels & Resorts:

Handling Corporate Office Opposition:

With its “Serve 360” platform, Marriott highlights the financial advantages of sustainability by demonstrating how ethical business practices boost long-term profitability (wyndhamhotels.com, 2023). Using this data, hotel management can convince corporate offices of the financial benefits of sustainability programs.

Handling Insufficient Knowledge:

Wyndham provides corporate social responsibility and environmental practices as the main topics of its sustainability training programs for staff members. Hotel managers can improve their knowledge of sustainable management with the help of these resources.

Handling Corporate Office Opposition:

Wyndham highlights the financial advantages of sustainability by providing examples of how it can result in lower expenses and higher levels of customer satisfaction. Using this data, hotel management may interact with corporate offices and convince them to embrace sustainability programs by emphasizing the possible financial benefits.

References

accorhotelscomms.com, (2023). Planet 21 [Online]. Retrieved from. https://www.accorhotelscomms.com/leaveyourfootprint/planet-21/

greenbiz.com, (2023). Accor’s PLANET 21 program brings sustainability to all of its hotels. [Online]. Retrieved from. https://www.greenbiz.com/article/accors-planet-21-program-brings-sustainability-all-its-hotels

 marriott.com, (2023). Marriott International Releases Annual Serve 360 Report. [Online]. Retrieved from.   https://news.marriott.com/news/2023/07/12/marriott-international-releases-annual-serve-360-report

wyndhamhotels.com, (2023). Wyndham Hotels & Resorts Recognized Among Top Places to Work by Forbes and Newsweek. [Online]. Retrieved from.   https://corporate.wyndhamhotels.com/news-releases/wyndham-hotels-resorts-recognized-among-top-places-to-work-by-forbes-and-newsweek/

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