Twitter’s Strategy Analysis: Do They Need to Amend Their Approach?

Introduction

In today's digital age, social media platforms play a pivotal role in shaping the way we communicate, share information, and connect with the world. Among these platforms, Twitter stands as a prominent player, renowned for its real-time updates, microblogging format, and influential user base. However, the digital landscape is ever-evolving, and staying ahead requires a dynamic strategy. This blog critically examines Twitter's current strategy, assessing its strengths and weaknesses, and offers recommendations on whether they need to amend their approach moving forward.

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