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The impact of Advertising on Consumer Purchasing Behavior of Non-Alcoholic Beverages: A Case Study

Task Description

You are required to prepare a research proposal (or business case) for your Dissertation.




In today's highly competitive business environment, advertising has become an essential tool for companies to advertise their goods and products and. Research in marketing has thoroughly examined the effect of advertisements on influence on consumer purchasing behaviour. This research focuses on. . .

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