Introduction
It is believed that online media communication is the trending topic among practitioners handling public relations for various organisations(David Phillips, 2009).The digital media mainly focuses on mobile phones, satellite, television and the internet used as means for Internet marketing. In recent years Social Media Analytics have become a booming topic. This is mainly associated with the operational challenges, managerial issues and advantages which increases the implementation and uses of social media for promotional activities, entertainment, communication etc. Social Media is a platform for communication. It has reduced the distance between two individuals. Social media has. . .
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