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RBP020L061A Strategic Marketing

Assessment Instructions :The mode of assessment: A written report on the design of a marketing strategy and implementation plan for a new or improved product or a service of your choice underpinned by academic and professional literature. The proposed product must be marketed by an existing, well-known company.

  • What % of marks (if any) are awarded for presentation of work and referencing: 10%
  • Word limit:3500 max excluding references and appendices


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