Market Analysis of Woolworths

Introduction:

Woolworths is a chain of grocery stores and supermarkets in Australia. It was founded in 1924 and is owned by Woolworths group. Woolworths and Cole Supermarket Australia, or simply known as Coles, together forge a near-duopoly of Australian supermarkets. They dominate the market with almost 80% of the Australian market. They deal in the provision of household groceries such as vegetables, fruits, meat, packaged foods, etc. and other household products like DVDs, magazines, pet foods, baby products, stationery and so on. According to calculations on August 2019, 981 Woolworths supermarkets and 43 Woolworths convenience stores. They. . .