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Category: Research Paper Topics

Poor Water Quality in Christchurch

1.  Introduction and Research Background

The water is harmful to the people if the presence of chlorine is above the 5 mg/ litter because it causes health diseases like kidney failure (Coakley, Bridgen, Bates, & Douwes, 2018). The water chlorination damages the functions of the water heaters. This research incorporatesan investigation to identify the mitigation measures to reduce the chlorine composition. Hence, this research selects a case of Christchurch where they aregetting water supply with the presence of a high percentage of chlorine. Water testing team of theChristchurch government has tested their supplied water, where they found a percentage of chlorine of 0.2 to 1.2 parts per million (CCC, 2020). The high presence ofchlorines damages the water heater pipes that cause the sudden breakdown of those machines. The government of Christchurch has decided that the rainfall is lower in December and January that reduces the underground water level. The absence of rainfall increases the margin of chlorine within the groundwater (CCC, 2020). As per standards of New Zealand drinking water, the H level of the water should be seven and presence of Escherichia coli2 should be less than one in 100 ML samples (Health, 2020). The high pH level addressed as the presence of alkaline composition likechlorine in the water that is harmful for human consumption.

The high presence of chlorine is addressed as the Alkalosis(Rosenblum, Zaffiro, Adams, & Wendelken, 2017). The alkalosis characteristics of water signify the availability of highly chlorine composition, which is principiated presence of heated copper that destroys its function(CCC, 2020). The people of Christchurch using the cooper water heater where the water is wormed presence of copper immersion rod made with the cooper. When the copper materials are heated up in the presence of the chlorine than chlorination chemical reaction happens that precipitates the chlorine from the water (Newsline, 2020). The precipitated chlorine is stored in the water pipes, which damages the functionality of the cooper water heater. This research focuses on the mitigation measures on the poor Christchurch water quality. Christchurch has actively participated in making closely monitor the stream level of banks of the peninsula to the betterment of the quality of water by stabilisingthe pH level (Newsline, 2020). The installation of purifying machinery in the water supply station might be a potential solution to purify the water, eliminating chlorine and deliver pure water to the people Christchurch.

2.  Research problem and Problem Statement

The problem statement is the poor quality of water in Christchurch due to the presence of highlychlorine composition that damage the function of the copper water heater.

Copper is the most efficient elements to heat up the water. The people of Christchurch uses this water heater at a margin of 79.8% to heat up water to purify impurechemicals from the water, and they influenced to use that purified water safely (Health, 2020). The research problem is that the presence of the chlorine composition in the groundwater of Christchurch. The presence of alkaline composition in water that dismantles the functionality of copper water heater by precipitin chlorine. The copper water heater is used for purifying the alkaline chemicals and use the water safely. But the alkaline materials like chlorine is found 61 stations of Christchurch which supplies the people of Christchurch.

The working principle of the copper water cylinder is heated by using the copper immersion rod. The presence of heat like 60 to 70 dree temperature destroys the immunity of impure biological materials which reduces the impurity from the water. The Christchurch city council distributed the water supply in 68 service station, where 53 number of stations areusing the well to supply the water (Newsline, 2020). The usage of well increases the margin of chlorine. The microbiologicalcomposition getsa chance to make a chemical reaction in the water of stored contained that improves the composition of water. that damages the copper water heaters. The copper electrodes are used within the water heater to purify the water. Chlorines are precipitated in the presence of the heated copper electrode due to this reason, approximately 45 number of cylinders have been changed by the Christchurch city council authority (Health, 2020).

The Christchurch city council claimed that the exchange of the copper water heater consumes high financial assets. Therefore, the CCC avoids this solution of replacing the copper cylinders to resolve the poor-quality issues (Newsline, 2020).

As per the standards New Zealand drinking water, it is identified that the small water supply follows 4-9 contain the microbial, chemical and radiological compliance within the drinking water to provide pure water to their people of Christchurch. This characteristicis not present within the drinking water that signifies the violation of the standards of the New Zealand drinking water (Newsline, 2020). The New Zealand government is unable to provide pure drinking water to the citizen, which consists ofa potential risk of health issues like kidney failure. The mitigation strategies are the concern of this research which help Christchurch city council to improve the quality of water and supply to their customers (Stuff, 2020). The revision of the regulatory policy of drinking water is essential that facilitates them to maintain permanent chlorination. Chlorination is the process of reducingthe percentage of chlorine from the water.

3.  Research Aim

The aim of this research is to identify the mitigation measures for poor Christchurch water quality.

4.  Literature Review

  1. International and National Standards of Water

As per the international standards of drinking water is that the people must get the soft water for drinking. The pH level lies of drinking water must be lies between the 6.5 to 8 that addressed asa smaller presence of alkaline composition like chlorine in the water. This pH level slandered signifies as the soft water that is essential for the drinking water (WHO, 2020). As per the drinking water standard of World Health Organisation (WHO), it is identified that the percentage of chlorine must present at an amount of 0.08mg at 1 to 2-degree temperature water at the presence of the pH level of 7 to 8.5 (WHO, 2020). The presence of the micro chloramine must present in the drinking water at a margin of the 94 mg/ litter water presence in 1 to the 2-degree temperature of the water. Moreover, the percentage of monochloramine is present within the drinking water at the amount of 278 mg/litter at the presence of a pH level 6 to 9 (WHO, 2020).

As per the standards of the WHO it is identified that the Ozon and UV irradiation treatment process is significant to reduce the presence of an excessive margin of alkaline and acidic materials from the drinking water. This chemical and biological characterises must present within the drinking water as per the drinking water standers of WHO. The presence of these characteristics is signifying as the drinkable water for the people.  The presence of low alkaline materials like 0.08mg chlorine and 94mg monochloramine along with the pH level of 6 to 8.5 signifies the pure and drinkable water as per the drinking water guidelines issued by WHO.

According to On, et al. (2019), the microbial determinants including Escherichia coli, pathogenic protozoa arecharacterised that water as adrinking water. Based on section 2.2 of standards of drinking water of New Zealand,it is identified that the presence of Escherichia coli at a range of less than 100 mL of sample (Health, 2020). The presence of a low amount of microorganism is signified aspure water as per the drinking standards of the ministry of health of New Zealand. The total pathogenic protozoa must be present in the water at arange of 00 cysts per 100 L of sample3 that signifies as the pure drinking water (CCC, 2020). As per the health ministry standards of NZ, it is identified that the chlorine level must be present below the range of 5 mg/ litre. Moreover, the presence of chromium and chromium is between the 0.8 and 0.05 mg/ litter that signifies as a drinking water.

  • Issues associated with drinking water

Water pollution is significant in the groundwater level that hampers the percentage of the Escherichia coli, pathogenic protozoa from the drinking water. As stated by Coakley et al. (2018), the excessive margin of chlorine-like above 5 mg/litter signifies as the polluted water, which could be drinkable by the human being. People of Christchurch getting the poor quality of water which hasa high presence of chlorine at a margin of 9.2 to 10 and a pH level of 8.2 (Stuff, 2020). The presence of a high margin of chlorine destroys the functions of the copper water heater functionality. The copper is used in the water heater because its thermal conductivity is 399 W/(m*k). Copper is widely used for heating and purifying the water from the harmful germs present within the water.

Drinking Water

According to Zia et al. (2020),the presence of chlorine is a high percentage precepted in the presence of heated copper. The precepted copper creates a layer on the heater cylinder that destroy its functions. As an example, 75% of people Christchurch is facing this issue with their copper water heater where it destroys the functions due to high precipitation of chlorine (Newsline, 2020). For example, 68 water supply stations are present in Christchurch, where 53 number of water supply stations store and supplied water from the well (Newsline, 2020). Hence, the consumption of water enhances the percentage of chlorine due to the reaction between the microbiological organism. Therefore, the people of Christchurchis getting water with high chlorine that destroyers the function of their water heater.

  • Mitigation measures on poor water quality

The water supply department of the city council must follow the guidelines of international standers for the drinking water. This guideline is important to maintain the purity of the drinking water by reducing the presence of the chlorine (Newsline, 2020). Christchurch city counciltaking initiatives to change the regulatory policy for drinking water as per the international standards of drinking water proposed by the WHO. Moreover, Christchurch city council is seeking to the exception for the Lyttleton harbour basic water supply to maintain permanentchlorination and provide the pure drinking water (Newsline, 2020). According to Batley & Simpson (2020), the Christchurch eliminate the temporary chlorine dosing solution and implement a purifying system to reduce the costing for repairing copper heater cylinder and provide chlorine-free water. Therefore, the puffing system implementation is the potential solution to reduce the chlorineof 5 Mg as per the international standards and reduce the chances of destroying the function of copper water heater function.

5.  Research Significance and Limitation

  1. Research significance:

This research is significant because it incorporates investigation on a social issue of Christchurchwhere people are getting impure water presence of chlorine composition. Due to this reason, the functions of their copper water heater isdestroyeddue to precipitation of chlorine from the water that consumes huge cost to repair or replacement. This research is significant because it investigates the reason behind the presence of a high margin of chlorine withinthe drinking water. This research is alsoinvestigatingthe reasons behind the presence of chlorine in drinking water that destroys the functionality of the copper water heater by precipitating chlorine in the cylinder of the heater. The research is significant to make research on the international and New Zealandstandards of drinking water. This investigation is beneficial for identifying the mitigations measures to implement permanent chlorination to betterment the purity of the water by reducing chlorine composition.

  • Limitations:

This research willbe investing the water issues on a particular location like Christchurch instead of considering the overall of New Zealand. This research will not consider the primary source of data so that this research will not project the practical experience of the citizen of Christchurch. This research will consider the secondary source of information so that only theoretical and conceptual measures will be highlighted. It reduces the authenticity of the information related to mitigations measures for Christchurch water qualitybecause it collected from the secondary sources.

6.  Project Design

The research methodology is a process of collection of data from the data sources to meet the objectives of this study(Humphries, 2017).

  1. Research design

Research design is a set of method to analyse the variables are associated with the research problem to find out the answer tothe research question(Cuervo‐Cazurra & Mudambi, 2017).  Research design is segmented as a type of exploratory, explanatory and descriptive. This study will be following the exploratory research design to create a link between the two variables named mitigation strategy and poor water quality of Christchurch. During this investigation, the reason behind the poor water quality is identified by reviewing the research paper related to mitigation measures of poor quality of water. The identification of the reason behind the poor water quality will also influence to make research on the variable like mitigation strategy.

  • Research philosophy

Research philosophy identifies a way to accomplish the research to meet the objective(Ledford & Gast, 2018). the positivism philosophy will be suitable for the poor water quality is social issues which require mathematical information like pH level to define it. Hence, positivism philosophy will instruct to the researcher to draw the inference on mathematic information and identify the reason behind the delivery of poor quality of water. It also instructed to collect information related to mitigation measures to implement permanent chlorination that purifies the drinking water supplied to people of Christchurch.

  • Research approach

The research approach is a set of instruction that help to identify the inference of variables associated with the research topic(Quinlan & Babin, 2019). The research approach iscategorised in mainly two types, including inductive and deductive approach. The inductive approach will be adopted by this research to investigate the mitigation strategies of the poor water quality of Christchurch. The inductive approach will provide a scope to generate inference based on the investigation of the reason for the poor quality of water in Christchurch. This mitigation strategy will help to identify the reason behind destroying the functionality ofcopper water heater. The inductive approach helps to identify the inference based on the mitigation techniques like revising the water policy, repairing the copper water cylinder to resolve the issue.

  • Research strategy

The research strategy is a technique to investigate the research problem associated with the topic(Saunders & Bezzina, 2015). Ethnographic, case study, narrative, and grounded theory are the type of strategies are commonly used within the research. Case study methods will be followed in this study because it helps to develop the collect examples of different mitigation measures by reviewing the website of the Christchurch city council. This investigation will help to develop the meet the research objective by delivering appropriate measures to improve the quality of drinking water. The case study approach will help to collect secondary information related to international and domestic water standards. The knowledge gathering regarding water standards will influence to identify the proper solution to establish permanent chlorination.

  • Data collection

Data collection is a process of gathering relevant and authentic information from the data sources(Taylor & Bogdan, 2015). The primary and secondary method is followed by research studies to collect information to meet the objective of the research study. The secondary data collection process will be followed in this study to collect facts, figures and regulations of water pollution rate in New Zealand. Moreover, the secondary data will be collected from the relevant, recent and authentic journal and news article. The collection of secondary information associated in relation to the mitigation measures to provide permanent solution about the colonisation.

  • Data analysis

Data analysis is a process of analysis of the collected statistical and theoretical information to provide an answer to research questions(Flick, 2015). The thematic analysis process will be followed by this research that enables them to prepare code, the theme from the collected secondary information. The analysis of theme helps to identify the measures that help to provide a better quality of water to their people of Christchurch by implementing a permeant solution of the chlorination.

  • Ethical consideration

The ethical consideration is associated with the collection of secondary information from the authentic journal and news articles. This ethical consideration will support to collect authentic information regarding international and New Zealand standards of water and suggest mitigation measures for permanent chlorination. The ethical standardswill include the rules of selection of journal articles above 2015 to implicate authentic information regarding thereason behind the poor water quality of Christchurch. Moreover, the collected information will be used for academic purpose only.

7.  Conclusion

This research concludes that the chlorine composition is increased in water due to reaction with the microbiological determinants. The drinking water supply with chlorine composition destroys the functionality of copper water heater by precipitated the chlorine in the presence of heated copper immersion rod. The people of Christchurch getting water highly presence of chlorine composition. Whiling heating water the chlorine composition is precipitated in the presence of heated copper rod. The installation of the purification system for establishing permanent chlorination is essential to mitigate the impurity related to chlorine composition and deliver purified water to the people of Christchurch.

8.  References

Batley, G., & Simpson, S. (2020). Short‐term guideline for chlorine in marine waters. Environmental Toxicology and Chemistry, 1(1), 1, DOI: 10.1002/etc.4661.

CCC. (2020). Where we have chlorinated. Retrieved April 29, 2020, from https://ccc.govt.nz/services/water-and-drainage/water-supply/water-chlorination

CCC. (2020). Water quality and monitoring. Retrieved April 29, 2020, from https://ccc.govt.nz/services/water-and-drainage/water-supply/quality-and-monitoring/water-quality-and-monitoring

Coakley, J., Bridgen, P., Bates, M., & Douwes, J. (2018). Chlorinated persistent organic pollutants in the serum of New Zealand adults, 2011–2013. Science of the total environment, 615(1), 624-631, DOI: 10.1016/j.scitotenv.2017.09.331.

Cuervo‐Cazurra, A., & Mudambi, R. (2017). Research methodology in global strategy research. Global Strategy Journal, 15(6), 233-240, DOI: 10.1002/gsj.1164.

Flick, U. (2015). Introducing research methodology: A beginner’s guide to doing a research project. London: Sage, ISBN: 0792349156.

Health. (2020). Drinking-water Standards for New Zealand 2005 (Revised 2018). Retrieved April 29, 2020, from https://www.health.govt.nz/publication/drinking-water-standards-new-zealand-2005-revised-2018

Health. (2020). Drinking-water Standards for New Zealand 2005 (Revised 2018). Retrieved April 29, 2020, from https://www.health.govt.nz/publication/drinking-water-standards-new-zealand-2005-revised-2018

Humphries, B. (2017). Re-thinking social research: anti-discriminatory approaches in research methodology (Vol. 3). London: Routledge, ISBN: 9781315244280.

Ledford, J., & Gast, D. (2018). Single case research methodology: Applications in special education and behavioural sciences (2 ed.). London: Routledge, ISBN: 9781315150666.

Newsline. (2020). Level 4 water restrictions for parts of Banks Peninsula. Retrieved April 29, 2020, from https://newsline.ccc.govt.nz/news/story/level-4-water-restrictions-for-parts-of-banks-peninsula

Newsline. (2020). The word on water: Latest on chlorination. Retrieved April 29, 2020, from https://newsline.ccc.govt.nz/news/story/the-word-on-water-latest-on-chlorination

On, S., Althaus, D., Miller, W., Lizamore, D., & Wong, S. (2019). Arcobacter cryaeropHilus isolated from New Zealand mussels harbour a putative virulence plasmid. Frontiers in microbiology, 10(1), 1802, DOI: 10.3389/fmicb.2019.01802.

Quinlan, C., & Babin, B. (2019). Business research methods (3 ed.). London: South-Western Cengage, ISBN: 9781473760356.

Rosenblum, L., Zaffiro, A., Adams, W., & Wendelken, S. (2017). Effect of chlorination by-products on the quantitation of microcystins in finished drinking water. Toxicon, 138(1), 138-144, DOI: 10.1016/j.toxicon.2017.08.023.

Saunders, M., & Bezzina, F. (2015). Reflections on conceptions of research methodology among management academics. European management journal, 15(7), 297-304, DOI: 10.1016/j.emj.2015.06.002.

Stuff. (2020). Chlorine levels in some Christchurch water might be enough for swimming pools. Retrieved April 29, 2020, from https://www.stuff.co.nz/the-press/news/103631494/chlorine-levels-in-some-christchurch-water-might-be-enough-for-swimming-pool

Taylor, S., & Bogdan, R. (2015). Introduction to qualitative research methods: A guidebook and resource (2 ed.). London: John Wiley & Sons, ISBN: 1446244776.

WHO. (2020). Drinking-water quality guidelines. Retrieved April 29, 2020, from https://www.who.int/water_sanitation_health/water-quality/guidelines/en/

WHO. (2020). Guidelines for Drinking-water Quality. Retrieved April 29, 2020, from https://www.who.int/water_sanitation_health/dwq/gdwq0506.pdf

WHO. (2020). INTERNATIONAL STANDARDS FOR DRINKING-WATER. Retrieved April 29, 2020, from https://apps.who.int/iris/bitstream/handle/10665/205104/205104_eng.pdf;jsessionid=4202C0271A1E24AD862C08DB2688CA1D?sequence=2

Zia, Z., Hartland, A., & Mucalo, M. (2020). Wastewater treatment in New Zealand: zeolites as a potential low-cost solution for heavy metal removal. In The International Symposium on Macrocyclic and Supramolecular Chemistry, 1(1), 26, DOI:10.1016/j.desal.2007.02.022.


Research Report on Poor Water Quality in Christchurch by Subject Academy

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Mezlai: The first Emirates Food Restaurant

1. Introduction

Having a dinner outside, especially with family or with loved ones is really a great experience. On 5 November 2017 my parents made a plan for dinner outside. After so much discussion, we decide to go to the Mezlai restaurant, first Emirati restaurant in Dubai. We reached them at 10 pm. After a long time, my father came from abroad and to have a celebration, we wanted to have a dinner outside. Thus we went to Mezlai restaurant.

Mezlai first Emirates Food Restaurant

2. Product Strategy

•    The menu was there on the table, I started analyzing the menu. It was very attractive from outlook. They are having different sections for main course, appetizers, chicken, salad and sweet dish. Their special product is Arabic coffee they offers. Then we ordered our dinner.

•    The services they provide while offering food are really different from any other restaurant I have ever visited in Dubai. Quality of food was also great. They were having special types of Arabic salads.

•    The restaurant is having playing area for children as well, so that parents can have important discussion while having dinner. One side of restaurant is peaceful for important discussions and another side of restaurant is for youngsters who want to celebrate their occasions. Proper DJ system is there.

•    I visited the restaurant on Zomato.com as well. Mostly the customers have given five star rating to the services and quality of products offered by the restaurant.

•    According to my experience about Mezlai restaurant, this is providing quality services to its customers.

3. Pricing Strategy

•    For any company, restaurant or café, pricing is an important part of strategy, which helps in increasing sale of company’s product in the market (Schindler, 2011). Mezlai is also having its own pricing mix strategy. The restaurant has designed different combination of prices for products which are demanded in combination as soups with meals.

•    Price adjustment strategy is when a company is changing its a price rapidly as according to the customers. But as I have observed that Mezlai is not having any price adjustment strategy. No doubt price has been increased and has been varied as compared to last time when I visited, it was approximate six months ago, I visited there, prices have been increased. But that change in price is due to rises in general price. As such company is not adopting any price adjustment strategy.

4. Promotion strategy

•    Web page of the restaurant is having all the information regarding, hotel rooms, Rooms and suites, Restaurants and bar, Meetings and events, Luxury and spa and also having a corner for reviews by customers. (Tellis, 1988) If we visit the website of the restaurant, we will automatically come to know its features and we will be willing to visit it at least one time. For promotion purpose, the restaurant is having specialized features in its websites, describing all about its products and policies. (Mezlai, 2017)

•    Mezlai is also having its own Facebook page for social media presence. The restaurant time to time update all its products and pricing structure on the page. Whatever the new feature restaurant is going to provide gets published at the page.

•    The restaurant is also involved in advertisements in local magazines and newspaper for its promotions. It is also offering free services to celebrities and time to time inviting them for promotion of their acts or movies. This thing automatically attracts a large number of customers.

5. Place Strategy

•    The restaurant is located at West Corniche Road – Abu Dhabi – United Arab Emirates. It is one of the famous road for visitors and tourists of Dubai. The restaurant is also providing smooth parking facility to customers. The area the restaurant is located is full of crowd. All types of markets are the neighbor to this restaurant.

•    I have visited many other cafés and restaurants of Dubai. They are also providing best to the customers but as much as I have analyzed, Mezlai is at its best in providing best services to the customers. Other restaurants have adopted different price adjustment strategies to attract customers but Mezlai, without following any strict strategy is a center of attraction to customers.

mezlai restaurant

6. Targeting and Positioning

•    The Mezlai has created such kind of position in the market that its market is continuously expanding. Whether the customer is visiting one time or a regular customer, the restaurant maintains a long-term relationship with them through social media.

Targets of the company is to expand its services at global level. Through offering services like luxury hotels, spa and special facilities to tourists, their services are expanding by word of mouth by the persons who take their services once.

•    Throughout the time, I was there in the restaurant, I observed 200-300 customers sitting at one time having dinner. Their service of offering food is very quick. Their main target is to satisfy the customers and to maintain a long-term relationship with them.

•    The Mezlai is already having a good position in UAE, as it is the first Emirati restaurant providing Emirati foods and cuisines, which provides the customers with savor, taste combining with luxury and tradition in a unique design.

Bibliography

Mezlai. (2017). Mezlai. Retrieved from Visitabudhabi: https://visitabudhabi.ae/en/see.and.do/leisure/dining/mezlai.aspx

Schindler, R. (2011). Pricing Strategies: A Marketing Approach. sage.

Tellis, G. (1988). Advertising and Sales Promotion Strategy. Addison Wesley.


Mezlai: The first Emirates Food Restaurant.

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HRM and CSR Case Study

Abstract

This case study is a primary data analysis of the HRM and CSR activities of the organizations of UAE and its effect on the working environment and satisfaction of the employees of the organization.The researcher has used simple random sampling technique to select these ten organizations from a large group of organizations in UAE. From these 10 organizations, the researcher has selected 50 employees, by selected 5 employees from each organization using random sampling method.The results of the study conclude that HRM and CSR play an important role in the satisfaction of the employees. Human resource management in the organization has its significant role in understanding CSR activities and plan for the development of these activities in the organization. CSR and HRM both are important concepts to understand the relationship between employers and employees of the organization.

Introduction

Increasing attention of the organizations towards HRM practices and CSR activities in the organizations has increased the increased the focus of the organizations towards research on this topic. Human resource management in the organization has its significant role in understanding CSR activities and plan for the development of these activities in the organization. CSR and HRM both are important concepts to understand the relationship between employers and employees of the organization. Thus it becomes essential to explore the relationship between these two concepts. This case study is a primary data analysis of the HRM and CSR activities of the organizations of UAE and its effect on the working environment and satisfaction of the employees of the organization. The first section of the study explains n detail about the previous studies which have studied the role of HRM and CSR activities in the organization and the study related to relationship between these factors. The second section of the study throws light on the methodology used to conduct the primary research for the organizations of UAE. The third section of this case study is detailed description of the data collection techniques and tools used to collect the data. The fourth section of the study is related to results and discussions related to the research study.

Literature Review

Institutional changes in the organizations reflect shift in the organizational forms and power relations among the employees of the organization. These changes in the organizational forms generate insecurity for the employment relationships in the organization. These insecure relationships among the employees of the organizations lead to downward shift in the productivity of the employees of the organization.  (Arzensek, 2010)studied that recent changes in the organizational forms and organizational structure has led demand of studying the relationship between HRM and CSR practices. HRM plays an important role in understanding the key CSR activities.

 The organizations can plan for the CSR activities but the implementation of these activities is only possible with the support of human resource management. Human resource department and corporate social responsibilities together decides about the relationship between employees and their senior authorities. Various researchers in their studies have thrown light on this aspect of the relationship between human resource management and corporate social responsibility. But the research studies have not studied the nexus between HRM and CSR. (Dadush & Niebuhr, 2016)In their study has mentioned that HRM and CSR activities in the organization both are directly related to each other.

Most of the studies have claimed that HRM plays an important role in providing competitive advantage to the organizations. Adoption of efficient human resource practices increases eh productivity of the employees and overall efficiency of the organization. The organizations have started understanding the importance of CSR activities to promote healthy relationship among the employees. They believe that these CSR initiatives are the main reasons to improve the productivity of the employees. But the researchers in their studies have found that there is strong relationship between HR and CSR activities. CSR initiatives cannot be continued in the organizations’ without the efforts of HR in the organization.

With the increasing competition of firms in the global market, the concept of CSR is becoming more important for the firms to gain competitive advantage. Without CSR initiatives, the firms will not be able to achieve their objectives in the specified period of time. Thus it has become essential for the organizations to understand which CSR activities are more important for the growth of the organization.

Based on the previous studies, this research study focus on measuring the effect of components of CSR focused HRM on the employee satisfaction in the organization.   Various research studies claimed that job satisfaction of the employees is an essential factor that can increase the overall satisfaction of the employees from their organizations. But various researchers have also related job satisfaction with the CSR activities in the organizations. (Hay & Blenkinsopp, 2019) Studied that corporate social responsibility increase the productivity of the employees and maintain a long term relationship between employees and employers.

Methodology

Objectives of the study

The research study aims to achieve the following objectives through this case analysis. The main objectives of the study are as follows.

  • To measure the effect of CSR activities on the employee satisfaction in the organizations of UAE

Design of the study

This research study is based on the primary data analyses. The research has selected 10 organizations from UAE to measure the effect of CSR activities on the employee satisfaction in the organizations of UAE. The researcher has used simple random sampling technique to select these ten organizations from a large group of organizations in UAE. From these 10 organizations, the researcher has selected 50 employees, by selected 5 employees from each organization using random sampling method.

Data collection

The researcher has collected primary data from these 50 employees with the help of Likert Scale questionnaire. This questionnaire consists of 2sections.Section A of the questionnaire consists of 6 questions and Section B of the questionnaire consist of 8 questions based on CSR activities in the organizations and its impact on the employees of the organization.

Data Analyses

The collected data is further analyzed with   the help of Micro soft Excel and the results of this data are shows in the next section with the help of pie charts. The descriptive analyses of the data helped in assessing the satisfaction and dissatisfaction of the employees of the organizations of UAE.

Results & Discussions

Gender

Gender

The above analyses show that there are 40% female employees in the total sample size and 60% male employees. The sample population consists of both male and female employees. Thus, it can be assumed that the results of the study will not present biased results.

Age

Age

The analyses of the above statistics show that there are 20% employees in the sample population of age group 18-25 years. 40% respondents of the total sample population are of the age group 25-40 years. 20% respondents of the total sample population are of the age group 40-55 years. 20% respondents of the total sample population are of the age group 555 and above.

Nationality

Nationality

The above bar graph presents that there are both national and foreign employees working in these organizations of UAE. The ratio of national employees is 40% and the ratio of foreigner employees is 60%. There are more non national employees in the sample.

Educational Status

Educational Status

The analyses of the data show that only 10% employees of the total sample of employees have high school qualification. 20% of them have diploma. 40% respondents from the sample have graduation as their highest qualification. 30% respondents have post graduation as their highest qualification. There is no other employee who has any other qualification.

Marital Status

Marital Status

According to the collected data, 60% population of the sample is married and 40% are unmarried. There are both married and married males and females in the sample population.

Section A

My company considers candidates’ general attitudes toward CSR in selection

Section A

According to the given dataset, 20% population out of total sample population of the research study is strongly agreed with the proclamation. 30% population out of total sample population of the research study is agreed with the proclamation. 10% population out of total sample population of the research study is neutral with the proclamation. 20% population out of total sample population of the research study is disagreed with the proclamation. 20% population out of total sample population of the research study is strongly disagreed with the proclamation.

My company uses training to promote CSR as an espoused organizational value.

According to the given dataset, 40% population out of total sample population of the research study is strongly agreed with the proclamation. 40% population out of total sample population of the research study is agreed with the proclamation. 0% population out of total sample population of the research study is neutral with the proclamation. 10% population out of total sample population of the research study is disagreed with the proclamation. 10% population out of total sample population of the research study is strongly disagreed with the proclamation.

My company provides CSR training to develop employees’ skills in stakeholder engagement and communication.

According to the given dataset, 20% population out of total sample population of the research study is strongly agreed with the proclamation. 40% population out of total sample population of the research study is agreed with the proclamation. 0% population out of total sample population of the research study is neutral with the proclamation. 10% population out of total sample population of the research study is disagreed with the proclamation. 10% population out of total sample population of the research study is strongly disagreed with the proclamation.

According to the given dataset, 40% population out of total sample population of the research study is strongly agreed with the proclamation. 40% population out of total sample population of the research study is agreed with the proclamation. 0% population out of total sample population of the research study is neutral with the proclamation. 0% population out of total sample population of the research study is disagreed with the proclamation. 10% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 40% population out of total sample population of the research study is strongly agreed with the proclamation. 30% population out of total sample population of the research study is agreed with the proclamation. 0% population out of total sample population of the research study is neutral with the proclamation. 14% population out of total sample population of the research study is disagreed with the proclamation. 16% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 40% population out of total sample population of the research study is strongly agreed with the proclamation. 40% population out of total sample population of the research study is agreed with the proclamation. 0% population out of total sample population of the research study is neutral with the proclamation. 0% population out of total sample population of the research study is disagreed with the proclamation. 20% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 20% population out of total sample population of the research study is strongly agreed with the proclamation. 20% population out of total sample population of the research study is agreed with the proclamation. 20% population out of total sample population of the research study is neutral with the proclamation. 20% population out of total sample population of the research study is disagreed with the proclamation. 20% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 40% population out of total sample population of the research study is strongly agreed with the proclamation. 20% population out of total sample population of the research study is agreed with the proclamation. 0% population out of total sample population of the research study is neutral with the proclamation. 0% population out of total sample population of the research study is disagreed with the proclamation. 40% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 20% population out of total sample population of the research study is strongly agreed with the proclamation. 0% population out of total sample population of the research study is agreed with the proclamation. 0% population out of total sample population of the research study is neutral with the proclamation. 60% population out of total sample population of the research study is disagreed with the proclamation. 20% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 10% population out of total sample population of the research study is strongly agreed with the proclamation. 10% population out of total sample population of the research study is agreed with the proclamation. 0% population out of total sample population of the research study is neutral with the proclamation. 60% population out of total sample population of the research study is disagreed with the proclamation. 20% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 20% population out of total sample population of the research study is strongly agreed with the proclamation. 20% population out of total sample population of the research study is agreed with the proclamation. 20% population out of total sample population of the research study is neutral with the proclamation. 20% population out of total sample population of the research study is disagreed with the proclamation. 20% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 10% population out of total sample population of the research study is strongly agreed with the proclamation. 10% population out of total sample population of the research study is agreed with the proclamation. 10% population out of total sample population of the research study is neutral with the proclamation. 30% population out of total sample population of the research study is disagreed with the proclamation. 40% population out of total sample population of the research study is strongly disagreed with the proclamation. 

According to the given dataset, 20% population out of total sample population of the research study is strongly agreed with the proclamation. 10% population out of total sample population of the research study is agreed with the proclamation. 10% population out of total sample population of the research study is neutral with the proclamation. 20% population out of total sample population of the research study is disagreed with the proclamation. 40% population out of total sample population of the research study is strongly disagreed with the proclamation. 

Conclusion, Limitations, & Implications of the Study

The study concludes that HRM and CSR play an important role in the satisfaction of the employees.Human resource management in the organization has its significant role in understanding CSR activities and plan for the development of these activities in the organization. CSR and HRM both are important concepts to understand the relationship between employers and employees of the organization. The organizations have started understanding the importance of CSR activities to promote healthy relationship among the employees. They believe that these CSR initiatives are the main reasons to improve the productivity of the employees. The main limitation of the study is that it is based on the small sample of 50 respondents. The future studies can be conducted using large sample size. The organizations can plan for the CSR activities but the implementation of these activities is only possible with the support of human resource management. Human resource department and corporate social responsibilities together decides about the relationship between employees and their senior authorities.

References

Arzensek, A. (2010). Interpretive schemata of human resource management during economic crisis: Case of producers for automotive industry. Psiholoska Objorja, 19(1), 43-60.

Dadush, U., & Niebuhr, M. (2016). The Economic Impact of Forced Migration. OCP policy centre, 25-30.

Eaton, J. (2017). Globalization and Human Resource Management in the Airline Industry. Routledge.

Forstenlechner, I. (2012). Workforce localisation in emerging Gulf economies: the need to fine-tune HRM. Personnel Review, 39(1), 135-152.

Gubbins, C., Harney, B., Werff, L. v., & Rousseau, D. M. (2018). Enhancing the trustworthiness and credibility of human resource development: Evidence‐based management to the rescue? Human Resource Development Quarterly, 29(3), 193-202.

Hay, A., & Blenkinsopp, J. (2019). Anxiety and human resource development: Possibilities for cultivating negative capability. Hman Resource Development Quarterly, 30(2), 133-153.

Huang, W. (2016). Responsible pay: managing compliance, organizational efficiency and fairness in the choice of pay systems in China’s automotive companies. The International Journal of Human Resource Management, 27(18), 21-61-2181.

Jiménez‐Jiménez, D., & Sanz‐Valle, R. (2012). Managing Human Resources in Order to Promote Knowledge Management and Technical Innovation. Journal of Business Research, 5(2), 83-100.

Lundgren, H., Poell, R. F., & Kroon, B. (2019). “This is not a test”: How do human resource development professionals use personality tests as tools of their professional practice? Human resource deelopment Quarterly, 33(2), 175-196.

Mccourt, & Awases. (2007). Addressing the human resources crisis: A case study of the Namibian health service. Human resources for health, 71-83.

Pastor, Santana, & Sierra. (2010). Managing knowledge through human resource practices: empirical examination on the Spanish automotive industry. The International Journal of Human Resource Management, 21(13), 2452-2467.

UAE. (2019). Ministry of Human Resources & Emiratisation. Retrieved from www.mohre.gov.ae: https://www.mohre.gov.ae/en/careers.aspx

Yasin, S. (2005). Human Resource Management in the Airline Industry – The Example of Star Alliance. GRIN Verlag.

Yoo, S., Jang, S., Byun, S. W., & Park, S. (2018). Exploring human resource development research themes: A keyword network analysis. Human Resource Development Quarterly, 30(2), 155-174.


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Plastic Whale Research Report

Background

Reason

One of the biggest threats in the world is plastic in the water which endangers the precious life of the marine species and is affecting the overall food chain of people ultimately. Hence with a mission of having plastic-free water worldwide, a social enterprise “Plastic Whale” has evolved.

Overview

In order to have plastic-free water around the globe, Plastic whale foundation has started by creating value from the waste of plastic. They first started in the year 2014 with having a single challenge of making a boat with plastic wastes (plasticwhale.com, 2020). It offers a sustainable service to clean the water along with making products from plastic wastes.

Market segmentation

SegmentationVariablesDescription
Demographici) Age ii) Gender iii) Occupation  Apart from considering consumers of all age groups, the company should focus specifically on 18 to 35. Both males and females need to be targeted by them for different tasks to perform. Professionals, students or self-employed people should be the main consumer group on whom the company needs to focus more.
Behaviorali) Attitude to products or service ii) Loyalty statusThe consumers having an enthusiastic nature and having a consciousness of price and quality will help the company to grow better. They should have a consciousness about environment protection and recycling of plastic waste.
Geographici) Country ii) RegionThe company should focus on the consumers from the Southeastern side of Australia specifically on the Sydney Harbor more than that of other areas.
Psychographicsi) Activities ii) InterestIn order to expand its business to the market, the company should focus on the consumers who have the interest to work on something different during their leisure.

Table 1: Segmentation

(Source: Haider et al. 2017)

Justification

Demographic segmentation

As per the viewpoint of Haider et al. (2017), the segmentation of demography is based on variables such as age, gender, and occupation. The main motive of the organization is to have plastic-free water for which they need to focus on consumers of young age as they are more agile in nature. The people of this age group can collect plastic wastes from an area compared to the people from other age groups. Students and self-employed people can work for the organization on a part-time basis and they will help the organization in many ways.

Behavioral segmentation

As per the opinion of Bharti and Mehta (2018), behavioral segmentation is one of the main segments an organization should focus on its consumers and it divides consumers according to their observed behaviors. They must have consciousness about the various usage of plastic waste so it can help them to influence buying recycled materials (Owens and Kamil, 2020).

Geographic segmentation

According to Alfinito et al. (2019), the segmentation of geography helps to decide the market according to geographic criteria. Since Sydney Harbor has a huge sea beach there are always chances of having more plastic wastes. Additionally, as it is a tourist spot, the organization can attract tourists to purchase recycled materials.

Psychographic segmentation

As per the opinion of Green and Keegan (2019), psychographic segmentation is measured by the study of activities and interests of the consumers. In order to expand the business, the organization should focus on people who have the interest to provide some social welfare and purchase materials with a contribution to the environment.

Market Targeting & Consumer Profile

As per the viewpoint of Yoon and Chung (2018), targeting consumers based on their geographic criteria helps an organization to grow faster. Among the different segmentations, Plastic Whale mainly needs to target consumers based on their geographic segmentation. The organization should definitely think about expanding its market into the South Eastern side of Australia more specifically into the Sydney Harbor. The most important reason for selecting this location is that Sydney harbor consists of a huge beach and chances of having plastic waste are very high compared to other parts of Australia. This will help the organization to supply raw materials for products made of plastics.

The consumers who are located near to that area would be available most of the time and will help them by collecting wastes or by selling the products made of plastic wastes. According to Yin (2018), for better results, an organization needs to target consumers based on their age group. Though Plastic Whale welcomes consumers of all groups of age still they should target consumers belonging to the age group from 18 to 35. The reason behind selecting consumers of this age group is consumers of this age group are more drawn towards these plastic made products and they are more conscious about recycling plastic.

Differentiation and positioning

The 5 bases of differentiation consist of the product, services, personnel, channel, and image differentiation. The product differentiation mainly consists of features, durability, reliability, design, price, and frame of the product. The services differentiation consists of delivery; guarantee, financial arrangement and disposal of the product and the differentiation of personnel contains courtesy, reliability, and responsiveness. In the channel differentiation, the organizations can gain an advantage of competition through the way they design their coverage of channel distribution. As per the opinion of Kumar and Gupta (2018), the image of a company must be expressed in the ways of symbols, media, atmosphere, and events. In this study, the product and image differentiation of Plastic Whale will be discussed.

Product differentiation

The main reason behind the usefulness of the plastic products is they are generally lightweight and different varieties of products can be made and designed with plastic products (Tim and Schwarz, 2020). The price of these products is relatively low and has long usability.

Sustainable service differentiation

The organization has managed to develop its sustainable service policy by providing both eco-friendly product usage and making the environment clean. This is the most efficient competitive focus through which it can gain the attraction of customer for quality service within the Sydney harbor.

Positioning statement

The customers of the age group from 18 to 35 have the opportunity to do something good for society by collecting plastic wastes and making different products made of plastics by working for Plastic Whale. The major competitors of Plastic Whale are Edson and Lewmar and they also collect plastic wastes but they do not recycle those products by making furniture, daily usage products. Hence Plastic Whale is positioned higher than its competitors as they provide a wide variety of products within a lower price and long term usability.

Positioning Map

Plastic Whale Research Report

Figure 1: Positioning map

(Source: Kumar and Gupta, 2018)

Reference list

Alfinito, S., Assumpção, M., Torres, C.V. and Aragão, B.S., 2019. Is geographic segmentation suitable for marketing studies? An investigation applied to Brazil. REMark18(2), p.243.

Bharti, V. and Mehta, B.K., 2018. Classification of Online Shoppers: A Behavioural Segmentation Approach. International Journal of Management, IT and Engineering8(2), pp.7-17.

Green, M.C. and Keegan, W.J., 2019. Global marketing. Pearson.

Haider, A.A., Zafar, A., Khalid, A., Majid, A., Abdullah, M.A. and Sarwar, M.B., 2017. Marketing Management. Head, B, p.22.

Kumar, P. and Gupta, S., 2018. Branding and Positioning of Print vs. Online News Readership, Differentiation and its Effects.

Yin, Y., 2018. Behavioral targeting: early student profile identification for efficient student recruitment (Master’s thesis, University of Twente).

Yoon, B. and Chung, Y., 2018. Consumer attitude and visit intention toward food-trucks: Targeting Millennials. Journal of Foodservice Business Research21(2), pp.187-199.

plasticwhale.com2020 Plastic Whale 2019 Available at: https://plasticwhale.com/ [Accessed on 10 March, 2020]

Owens, K.A. and Kamil, P.I., 2020. Adapting Coastal Collection Methods for River Assessment to Increase Data on Global Plastic Pollution: Examples From India and Indonesia. Frontiers in Environmental Science.

Tim, V.E. and Schwarz, A., 2020. Plastic debris in rivers. Wiley Interdisciplinary Reviews, 7(1).


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Engaging biology research paper topics for students- 2020.

Biology research paper topic: As students, we all agree that writing a biology research paper is not a child’s play. Doing in-depth research, backing every statement with proper facts and then curating a clear and well-organized paper is not as easy as it sounds. Albeit, you can get assignment help in Australia with a click of a button. But still, you need to find an interesting and fascinating topic. Not to mention, Fortunately, Finding an engaging biology research paper topic is half the battle of writing a fascinating research paper.

For that reason, I have done the donkey work of compiling an organized list of interesting topics. Moreover, topics are organized in different categories. Then, what should be your next step? All in all, Explore different categories, Find relevant information on them and find the most suitable and interesting topic from the list. After that? after choosing the right topic, you just need to message us your topic and our writers will start writing a research paper for you. Given these points, Let’s begin the holy deed.

Genetics research paper topics

To point out, your biology research paper topic should always be interesting enough to find fascinating information on it. I mean, If the topic is not interesting to you, then how in the world will you research about it? right? Not to mention, What is more, interesting then genetics? Probably nothing! At least to me, it’s one of the best categories to find amusing information on. For that reason, I have put together a list of some Fascinating genetics research paper topics. On the whole, I hope you find something in the list to ace the research paper game.

  • What role does genetics play in homosexuality?
  • Is there any link between genetics and depression.
  • Genetic analysis of cloning and how can it be utilized in the future.
  • Recent advances in mutagenesis.
  • The principles of gene editing. 
  • Recent advances in gene editing.

Environmental biology research paper topics.

As a matter of fact, Our environment is diverse enough to give us a diverse list of interesting environmental research paper topics. *wink*-*wink*. In the final analysis, Do rains, oceans, lava, rocks, and mushrooms fascinate you? Does global warming, air pollution, trash in the oceans concerns you? If yes! then you should definitely choose this category for your biology research paper topic. let’s dig into some of the best environmental biology topics to write a paper on.

  • Paleoecology
  • Why national parks are important?
  • Why does humanity try to prevent the extinction of endangered species?
  • Is it possible to reinforce the ozone layer?
  • Why tropical forests are important for our environment?
  • Chernobyl and Fukushima Disasters.
  • What will happen to ecosystems in 10,000 years?
  • How do people manage to survive in extreme climatic conditions?
  • Enumerate the impact of the ice age on climate.
  • What is Gulfstream?

Biotechnology Research paper topics.

Markedly, Writing and reading a biology research paper should not be boring. To put it another way, It should feel like you are writing or reading a story. Moreover, A good research paper should be able to convey the intended message to the right audience without making them sleepy. To point out, Biotechnology with its big buzz words can never make anybody sleepy. Choose any topic from the list and I can promise you that your Biology research paper will not be boring or as a matter of fact, boring.

Principles of Pharmacogenomics.

What are Drug Transporters?

What is DNA isolation? Nanotechnology methods for DNA isolation.

Ancestry study of admixed communities in southern Africa.

The relation between nanotechnology and biotechnology.

Recent advances in biotechnology. Future of biotechnology.

How Biotechnology is impacting humanity.

Identification of biomarkers associated with ovarian cancer.

Biotechnology based therapeutic approaches to treat HIV.

Cell biology research paper topics

Another huge part of research paper topics deals with cell biology. When you enter the realm of cell biology, you will get zillions of topics to choose from. For that reason, I am compiling a list from where you can choose the right topic for yourself.

Cell biology of Denitrification.

Recent advances in cell biology.

Viruses of plants, humans, and animals.

Anaerobic Glycolysis and oxidative Phosphorylation.

Principles of cell structure.

Endocytosis and exocytosis.

Biopolymers synthesis and Transfer system.

Principles of DNA structure and DNA packaging.

Proteins. Histone and nonhistone proteins.

The system of Genetic information storage, Reproduction, and transmission.

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